Category: Google Search Engine Optimization

This month, the big items are around two possible Google updates that went unconfirmed. Google did confirm they extended the snippets all the way to a max of 320 characters. Google also warned about two penalties…

Google has officially extended the search results snippets to a maximum character length of 320 characters…

Last night, former Google executive said on Twitter that he tried to get the Google engineers to treat underscores in the URLs as separators, just like how they used hyphens as separators in the URLs. He said it never happened…

Google’s John Mueller said on Twitter that time to first byte, as a page speed metric, is not used at all by Google in search or search rankings. John said “AFAIK we currently don’t use TTFB for anything in search/ranking…

John Mueller confirmed today on Twitter that Google’s advice around hreflang implementing when it comes to when the mobile first index has been rolled out is to configure it as a “mobile-to-mobile & desktop-to-desktop…

For years Google has sometimes, for very obscure and restrictive queries…

We recently reported about the changes in the featured snippets being shown in Google. Yesterday…

Google has had enough of people using the event markup in a misleading way and is now sending out a strict warning that if you use this markup in any other way then its intended purpose…

There are a lot of tools out there that measure your page speed, numerous tools from Google and many tools from third party developers. But not all of them measure the same thing…

Google’s John Mueller said that if you implement structured data on a page, that structured data should match the content visible on your page…

Google has been saying for a year or so that they are moving from a mobile first world to an artificial intelligence first world but we’ve been told, at least in search, machine learning won’t take over the algorithm – at least not yet…

Google’s John Mueller said on Twitter that most sites on the internet do not use the parameter handling feature in Google Search Console.

John said “most sites, even large ones, never touch those settings.” He said the average site has no use for…

Pete Meyers from Moz was tweeting yesterday about how the featured snippets at the end of October have significantly changed. He said “it looks like a lot of the SERPs that lost Featured Snippets around the end of October gained general Knowledge Panel…

Let’s say you have a recipe site and you have recipes by vegetables. If you let people click from the tomatoes and then into a tomato soup recipe…

Google has updated the text they use to communicate to a searcher when the search result snippet has no information. It use to say “A description for this result is not available because of this site’s robots.txt â” learn more.”

Now it reads “No information is available for this page…

Just a heads up, if you are migrating your site from HTTP to HTTPS and you have parameter handling set up in Google Search Console, make sure that when you do migrate to HTTPS…

Imagine instead of seeing your web site address, i.e. domain.com listed in the Google search results for your brand name, instead you see an IP address listed. I am sure some of you have stumbled across this in the past…

In an effort to help with weed out fake news stories and make sure their news results, and core search results…

Google’s John Mueller said he is not aware of Google working on or having any plans on working on an API for the structured data testing tool.

He asked the webmaster why and what would he use the API for…

Sometimes I look at John Mueller’s responses on Twitter and think, no no that is too obvious. A recent one the Google Webmaster Trends Analyst posted on Twitter said “when a site is low quality, it doesn’t take much to out-rank it…