Category: Google Search Engine Optimization

There are a lot of tools out there that measure your page speed, numerous tools from Google and many tools from third party developers. But not all of them measure the same thing…

Google’s John Mueller said that if you implement structured data on a page, that structured data should match the content visible on your page…

Google has been saying for a year or so that they are moving from a mobile first world to an artificial intelligence first world but we’ve been told, at least in search, machine learning won’t take over the algorithm – at least not yet…

Google’s John Mueller said on Twitter that most sites on the internet do not use the parameter handling feature in Google Search Console.

John said “most sites, even large ones, never touch those settings.” He said the average site has no use for…

Pete Meyers from Moz was tweeting yesterday about how the featured snippets at the end of October have significantly changed. He said “it looks like a lot of the SERPs that lost Featured Snippets around the end of October gained general Knowledge Panel…

Let’s say you have a recipe site and you have recipes by vegetables. If you let people click from the tomatoes and then into a tomato soup recipe…

Google has updated the text they use to communicate to a searcher when the search result snippet has no information. It use to say “A description for this result is not available because of this site’s robots.txt â” learn more.”

Now it reads “No information is available for this page…

Just a heads up, if you are migrating your site from HTTP to HTTPS and you have parameter handling set up in Google Search Console, make sure that when you do migrate to HTTPS…

Imagine instead of seeing your web site address, i.e. domain.com listed in the Google search results for your brand name, instead you see an IP address listed. I am sure some of you have stumbled across this in the past…

In an effort to help with weed out fake news stories and make sure their news results, and core search results…

Google’s John Mueller said he is not aware of Google working on or having any plans on working on an API for the structured data testing tool.

He asked the webmaster why and what would he use the API for…

Sometimes I look at John Mueller’s responses on Twitter and think, no no that is too obvious. A recent one the Google Webmaster Trends Analyst posted on Twitter said “when a site is low quality, it doesn’t take much to out-rank it…

Google announced they will start taking punitive action against AMP pages that show teaser or partial content, with a link to see the full content on the main non-AMP page…

One thing that Gary Illyes of Google said at SMX East a few weeks ago that did not drive much attention, but a note I wrote down while on the stage with him was that the co-founder of Google, Larry Page…

Google has said time and time again that structured data, markup, schema, etc does not help you rank better in Google, all it does it help Google markup the search results with richer details for your snippets…

Google posted on the Search Console data anomalies page that they fixed a bug with the content mismatch errors report within the AMP, accelerated mobile pages, section…

Elena from Google posted in the Google News Help forums that they have made an adjustment to their system and thus to properly track all your Google News referral sources you must add news.url.google.com to the list.

So referrals from Google News will…

Yesterday, Google’s John Mueller answered a question around Google’s Gary Illyes saying you don’t need to disavow for algorithms. John basically confirmed what Gary said…

SEMrush, the popular SEO toolset company, have released their 2017 study on Google ranking factors, which they believe matter most to rank well in Google…

Technically, Google does not follow or pass any signals from a link on a page that has a nofollow attribute on them. If you are super paranoid about that link ever dropping the nofollow…