Category: Google Search Engine Optimization

If you check out the Google News Help forums you will see many many complaints from news publishers that their news site is no longer in the Google News index…

Google’s John Mueller said on Twitter that they “never index all known URLs” and calls that “pretty normal.”

This comes after a complaint that the URLs the webmaster submitted to Google via Google Sitemaps were not all indexed by Google according to…

This morning, Google’s John Mueller said on Twitter that Google discounts hidden text for search rankings. John said “we discount hidden text for ranking…

A webmaster asked Google if having too many subfolders on your site, in your site architecture, could that hurt your rankings. Google responded to the question on Twitter saying no, it does not hurt your rankings…

Every now and then you hear complaints or questions from SEOs that the reports in the Google Search Analytics report is wrong…

There is this long run theory in the SEO world that Google will sometimes make up URLs with the attempt to try and discover, crawl and index pages they can’t find otherwise. If you think of that theory, it kind of seems inefficient and un-Google like …

Google said back in June that when thinking about the mobile first index that you should try your best to make your mobile pages equivalent to your desktop pages…

There is an interesting new thread at the Black Hat World forums around a site that saw its rankings drop recently, and them trying to figure out if it is related to the acquisition of PBN based links from about four months ago…

Google has announced that they have published their Google Assistant and voice search quality guidelines, similar to how Google published their search quality raters guidelines…

Google’s John Mueller explained in a webmaster video at the 54:51 mark that long term noindex, follow commands will eventually equate to a noindex, nofollow directive as well…

You see this a lot in the publishing world, where you have the same article published on hundreds of web sites. Normally it is from a news source like AP, where they send out the feed, third party publishers fetch it and then post it on their site…
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There is a post about using Google Tag Manager for SEO experiments and if Google is able to pick up on the title tags, meta changes, etc with using Google Tag Manager. It is a pretty interesting blog post and covers the tests well…

Typical reward and punishment sometimes is more black and white than how Google’s algorithm works these days…

Did you know that if you decide to just show your structured data markup to GoogleBot, Google’s spiders/crawlers, and hide it from normal users in the source code…

I am so happy to see the announcement that Google is now starting up these short SEO/webmaster videos to answer one question at a time within a few minutes. Yes…

Google’s John Mueller said that if it was him, he would nofollow all guest blog posts links – even if you are a regular contributor to a site and you write very high quality content, just nofollow the links out to your own site…

Google’s John Mueller said Google can handle sites on IPv6 & HTTP/2 all just fine with Google web search. But John also recommends that the set up also supports the older infrastructure, IPv4 & HTTP/1…

A Google Webmaster Help thread has someone saying that his vendor is pitching him on making a PWA, progressive web app, for his web site, over responsive because Google prefers PWAs and will thus rank them better…

Google announced yesterday that they (a) decided to rename all the “rich” related names into one name, Rich Results and (b) launch a new rich results testing tool…

As you know, Google finally updated their SEO starter guide the other week after several years of it being stale. But one SEO wants to know why there are no direct…