Category: Google Search Engine Optimization

In July, we first uncovered the new beta Google Search Console and SEOs and webmasters have been eager to get into the beta…

Google has released a years worth of data in Google Search Console – well the beta version. If you have access to the beta version of Google Search Console and go to…

There is often a lot of confusion around what a doorway page is and since it is specifically against Google’s very own guidelines…

Last week, Google confirmed they are rolling out longer search snippets but they also said via Danny Sullivan that you do not need to, nor should you…

Google has finally updated their SEO starter guide after first publishing it several years ago and only updating it once in 2012. Google did recently say the old one is still relevant but promised to update the guide for mobile and markup details…
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Anyone who has been managing website security for the past few years has been following the long phase out period of TLS version 1. We are moving to TLS version 1.2, as TLS 1 is no longer that safe…

There are many folks out there that have generic or master lists of disavow files that they bring over from one site to the next. But Google doesn’t recommend using a generic disavow file and goes as far as to call them potentially “unnecessary work…..

The other day I reported that Google is officially showing if a book supports audibooks and if so, they will link to the place you can listen to the audibook – typically on Audible…

Google’s John Mueller posted on Twitter that he can try to coordinate a live hangout with in person SEOs and webmasters if you are in Zurich and the timing works out…

Google’s John Mueller posted on Twitter that he is looking at what webmasters and SEOs would do with voice search query data within Google Search Console. John wrote:

I hear folks asking about voice search data in Search Console often…

The other day, Google announced a new penalty for AMP pages that have partial content with read more links that take you to the full content. We called it the AMP teaser penalty…

A couple months ago, Google hinted they would stop crawling and indexing content from the old AJAX crawling scheme, which was technically deprecated two years ago.

Well…

This month, the big items are around two possible Google updates that went unconfirmed. Google did confirm they extended the snippets all the way to a max of 320 characters. Google also warned about two penalties…

Google has officially extended the search results snippets to a maximum character length of 320 characters…

Last night, former Google executive said on Twitter that he tried to get the Google engineers to treat underscores in the URLs as separators, just like how they used hyphens as separators in the URLs. He said it never happened…

Google’s John Mueller said on Twitter that time to first byte, as a page speed metric, is not used at all by Google in search or search rankings. John said “AFAIK we currently don’t use TTFB for anything in search/ranking…

John Mueller confirmed today on Twitter that Google’s advice around hreflang implementing when it comes to when the mobile first index has been rolled out is to configure it as a “mobile-to-mobile & desktop-to-desktop…

For years Google has sometimes, for very obscure and restrictive queries…

We recently reported about the changes in the featured snippets being shown in Google. Yesterday…

Google has had enough of people using the event markup in a misleading way and is now sending out a strict warning that if you use this markup in any other way then its intended purpose…