Category: Google Search Engine Optimization

Just a few months ago, we reported that Google may have started showing more featured snippets recently but the data between the tool providers seemed off. It might be how each tool provider tracks those features…

Google’s John Mueller said on Twitter that even big sites that do paid links, buying or selling of links to pass PageRank or manipulate the Google search results, can be penalized and it is against Google’s webmaster guidelines…

Google announced on the Webmaster blog that they have updated the Lighthouse Chrome Extension to add SEO Audit features.

Google said “you can now do a basic SEO Health-check in Chrome (Canary) DevTools or with the Lighthouse extension…

Google’s John Mueller answered a question I never heard before around dynamically generated sitemap files, generating new file names for these sitemap files every single day…

Google posted on the data anomalies page a new bug with their Google Search Console reporting…

As many of you know, Google’s new Search Console was redesigned around helping webmasters discover, fix and validate those fixes…

Google’s John Mueller wrote on Twitter “remember that the content on ‘non-canonical’ versions generally doesn’t get used.” Meaning, if you point page A to page B using a 301 or canonical tag…

What happens when your disavow file can’t fit anymore URLs and you have no more room to add anymore URLs to the list…

It has been a while since I heard SEOs talk more in the abstract around how Google is understanding the content on your web pages as a whole, and how that has to align to the searcher intent based on the searcher’s query…

Most SEOs know the difference between ranking and indexing, some even know the difference between indexing, ranking and serving search results. If you do not, see the how search works portal designed by Google years ago to help explain that concept…
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So you moved your site from HTTP to HTTPS, you feel good about it, but for some reason, Google Search Console’s Search Analytics report for the old HTTP property is still showing some click data to the old HTTP property…

Google’s featured snippets have been one of those areas in search that Google has been investing a lot of time…

I’ll be honest, John Mueller of Google has confused me on this one… In a hangout from the other day at the 30:41 mark into the video, someone asked John about how Google grades or calculates the quality of the content around things like reading level…

The topic of optimizing for one keyword phrase over multiple is nothing new, we covered it in 2005 and probably more times since then…

We have been covering the Google Search Console a lot since the roll out of the new beta version. The theme I keep seeing come up time and time again is that the new version is missing too many reports, which doesn’t make it worthwhile using.

Honestly…

With all the talk about the Google Page Speed Update and using tools like the PageSpeed Insights Tool to measure your page speed and make improvements…

Google’s John Mueller said that having different languages on the same page “makes it harder to determine which language is the primary language of a page.” You don’t want to make it harder for Google to understand your pages…

Google’s John Mueller said in a video hangout a day or so ago that Google doesn’t use the GeoCoordinates…

The remove URL tool report in Google Search Console “might not be available for a short time” according to Google’s data anomalies page. This is because Google is making “some improvements” to the report…

Stone Temple and Eric Enge has put together a set of Actions on Google for Google Assistant and Google Home voice responses to your SEO queries. You can try it yourself by asking Google Assistant or your Google Home “Ask Stone Temple” followed by your…