Category: Google Search Engine Optimization

It has been a while since I heard SEOs talk more in the abstract around how Google is understanding the content on your web pages as a whole, and how that has to align to the searcher intent based on the searcher’s query…

Most SEOs know the difference between ranking and indexing, some even know the difference between indexing, ranking and serving search results. If you do not, see the how search works portal designed by Google years ago to help explain that concept…
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So you moved your site from HTTP to HTTPS, you feel good about it, but for some reason, Google Search Console’s Search Analytics report for the old HTTP property is still showing some click data to the old HTTP property…

Google’s featured snippets have been one of those areas in search that Google has been investing a lot of time…

I’ll be honest, John Mueller of Google has confused me on this one… In a hangout from the other day at the 30:41 mark into the video, someone asked John about how Google grades or calculates the quality of the content around things like reading level…

The topic of optimizing for one keyword phrase over multiple is nothing new, we covered it in 2005 and probably more times since then…

We have been covering the Google Search Console a lot since the roll out of the new beta version. The theme I keep seeing come up time and time again is that the new version is missing too many reports, which doesn’t make it worthwhile using.

Honestly…

With all the talk about the Google Page Speed Update and using tools like the PageSpeed Insights Tool to measure your page speed and make improvements…

Google’s John Mueller said that having different languages on the same page “makes it harder to determine which language is the primary language of a page.” You don’t want to make it harder for Google to understand your pages…

Google’s John Mueller said in a video hangout a day or so ago that Google doesn’t use the GeoCoordinates…

The remove URL tool report in Google Search Console “might not be available for a short time” according to Google’s data anomalies page. This is because Google is making “some improvements” to the report…

Stone Temple and Eric Enge has put together a set of Actions on Google for Google Assistant and Google Home voice responses to your SEO queries. You can try it yourself by asking Google Assistant or your Google Home “Ask Stone Temple” followed by your…

We are now off the 302 redirects fighting and now onto fighting about how Google handles subdirectories vs subdomains…

You really never have to submit URLs to Google to index, you can, but you don’t need to. The best bet is to make sure to have links to those URLs from pages Google already crawls and indexes…

John Mueller of Google is always super active in the forums, on Twitter and in many other areas including conferences and hangouts helping SEOs and webmasters with their Google questions. But often, when it comes to one-on-one advice, his responses ar…

Yesterday I broke the news at Search Engine Land that the new Google Search Console beta is live for everyone, even those who did not get the email notifications. As I said…

Go to Google and search for [7 deadly sins], Google will show you there fancy featured snippet result and for number four, superbia or pride or hubris, Google will show a photo of a Gay Pride flag…

In August, we reported that Google via the fetch and render tool, can crawl pages with a rendering of 10,000 pixels high. Well, JR Oakes informed me on Twitter that GoogleBot can now go to even new heights…

As you know, the new Google Search Console beta is rolling out to more people and yesterday…

Google’s John Mueller said on Twitter that site splits or merges take longer that one-to-one site moves to adapt and transition in Google’s index and ranking.

That means that if you move lets say from domainA.com to domainB…