Category: Google Search Engine Optimization

Google said that it is okay and even normal to have the same image placed on more than one page on your web site. This implies it does not hurt your rankings in Google to share an image, even if the image file name is different but the image is the sa…

A few months ago, Google introduced the Indexing API specifically for job posting URLs. It is hopeful to some that Google will open it up for more reasons. But Google’s John Mueller said on Twitter “I don’t think that’s coming anytime soon.”

Google’s John Mueller said that Google does not favor fresh content over I guess stale content. Although earlier this week, Google’s John Mueller said they do crawl fresh content pages more often, but crawling and ranking are separate.

Google has announced that the new beta Google Search Console is now getting the link report. Google said they are moving the Links to your site and Internal Links report from the old interface into the new Google Search Console under a single Links re…

Google’s Gary Illyes confirmed on stage at the Search Masters Brazil event that while the Google Panda algorithm collects its data at the page level, it will impact the site at the host level. This differs to the Google Penguin algorithm that both co…

Gary Illyes said while on stage at the Search Masters Brazil that the Google Medic update, the core search algorithm update on August 1st, was not designed to target YMYL types of web sites. Pedro Dias, who posted this on Twitter, said he said ” It wa…

Google is now sending useful notifications about issues when you migrate from HTTP to HTTPS. In the example Alan Bleiweiss showed below, Google told him that 80% of the HTTP pages are not showing up on the HTTPS version. That is a useful notification…

Google’s John Mueller confirmed that Google crawls pages more often if they are more important and popular. So if a page is not crawled so often, that can be a sign that the page is not that important to Google.

For years and years, Google has been telling people to not change URLs unless they have to. Google’s John Mueller said it again in a Reddit thread, strongly encouraging the webmaster to avoid changing the URLs on his site.

Google has added to the developer documents around job posting structured data a whole new troubleshooting section. This section gives developers access to more tips on how to properly implement this type of schema.

Google’s John Mueller said on Twitter, with the disclaimer of him putting his user hat on (not Google hat), that relabeling old content as new, without any additional changes is a bad SEO hack. He said it is bad for the user, causes frustration when th…

Google’s John Mueller said on Twitter that Google does not issue manual actions, search ranking penalties, over a single bad link. The only way to get a manual action is to have a lot more than just one bad manipulative link.

The new beta version of the Google Search Console keeps porting over features from the old version. In this mornings announcement Google said you can now manage users and permissions, add sites and validate ownership and view the mobile usability repor…

Google’s John Mueller hints that where you place your content on the page doesn’t matter. This comes after Google’s Gary Illyes kind of said the opposite.

Several weeks ago, Google began showing more and more video carousels in the search results. So much so, publishers were upset because it was leading to less traffic to their web sites. Google seems to have reversed it and is now showing video carouse…

Gary Illyes from Google said when you migrate from HTTP to HTTPS, there is no need to rush. Just wait it out and Google should pick up the new URLs over time.

Google said it would be a conflict of interest for them to suggest which SEOs you should consider hiring. Instead, Gary Illyes shared his list of SEOs he follows and you can learn more from Google on how to hire an SEO.

Google’s John Mueller said they do not have a directive to tell Google part of this page or content on this page moved to a new location. So if you split up a page’s content into two different pages, you will need to wait for Google to figure it out.
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Are you looking for things you can change to “fix” your web site in the Google search results. While Google says there is nothing you can do, some SEOs are suggesting otherwise. Here is some data for an SEO tool provider showing you next steps.
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Did you know that when you use the Google URL removal tool that it doesn’t stop Google from crawling that URL? All it does is hide the URL from the search results.