Category: Google Search Engine Optimization

For years and years, Google has been telling people to not change URLs unless they have to. Google’s John Mueller said it again in a Reddit thread, strongly encouraging the webmaster to avoid changing the URLs on his site.

Google has added to the developer documents around job posting structured data a whole new troubleshooting section. This section gives developers access to more tips on how to properly implement this type of schema.

Google’s John Mueller said on Twitter, with the disclaimer of him putting his user hat on (not Google hat), that relabeling old content as new, without any additional changes is a bad SEO hack. He said it is bad for the user, causes frustration when th…

Google’s John Mueller said on Twitter that Google does not issue manual actions, search ranking penalties, over a single bad link. The only way to get a manual action is to have a lot more than just one bad manipulative link.

The new beta version of the Google Search Console keeps porting over features from the old version. In this mornings announcement Google said you can now manage users and permissions, add sites and validate ownership and view the mobile usability repor…

Google’s John Mueller hints that where you place your content on the page doesn’t matter. This comes after Google’s Gary Illyes kind of said the opposite.

Several weeks ago, Google began showing more and more video carousels in the search results. So much so, publishers were upset because it was leading to less traffic to their web sites. Google seems to have reversed it and is now showing video carouse…

Gary Illyes from Google said when you migrate from HTTP to HTTPS, there is no need to rush. Just wait it out and Google should pick up the new URLs over time.

Google said it would be a conflict of interest for them to suggest which SEOs you should consider hiring. Instead, Gary Illyes shared his list of SEOs he follows and you can learn more from Google on how to hire an SEO.

Google’s John Mueller said they do not have a directive to tell Google part of this page or content on this page moved to a new location. So if you split up a page’s content into two different pages, you will need to wait for Google to figure it out.
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Are you looking for things you can change to “fix” your web site in the Google search results. While Google says there is nothing you can do, some SEOs are suggesting otherwise. Here is some data for an SEO tool provider showing you next steps.
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Did you know that when you use the Google URL removal tool that it doesn’t stop Google from crawling that URL? All it does is hide the URL from the search results.

Google can take a really long time to validate your fixes you make in the new Google Search Console. Here is an example of it taking 90 days, almost three months to validate a fix.

Google issues a reminder that when you already received the Google mobile first indexing notification from Google Search Console – your site has already been switched over a while ago. The notifications are sent well after you have been switched over….

Yesterday I reported about the index status report update in the Google Search Console reporting tools. I mentioned how Google added a note to the report that says “Google Search Update: An event has occurred in Google Search that might affect your si…

Google has confirmed the date shown in the Google Cache is the date Google last indexed or reindexed a specific page. It is not the date GoogleBot last crawled the page.

Google is now letting those who were banned from showing event rich snippets in search submit a reevaluation request. This will then be reviewed by Google and if accepted, may let you show up again for event rich snippets.

Google has updated the Google Search Console Index Coverage report to be more accurate. This process began July 14th and ended August 1st and is now showing in the reports. Because of this you may see changes in your reported index coverage, Google s…

A couple weeks ago we reported that Google launched a beta of speakable markup for news publishers and I vowed to add it here and test it out. Well, it is done and I was able to capture it working on video…

As you know, Danny Sullivan is somewhat new to working at Google – for decades he worked from the other end of the field…