Category: Google Search Engine Optimization

I guess Google is sick of me asking them about their search algorithm updates because they posted a long Twitter rant/stream on how they communicate updates. Danny Sullivan on the @searchliaison account posted when and why they communicate about updat…

Google’s John Mueller said on Twitter that they treat the content within quotes and blockquotes the same as other standard content on the page. So if you are quoting someone else, putting that in quotation marks or blockquotes, Google won’t be devalui…

So you name your company Best Company, so for SEO companies, you go with the name “Best SEO.” Should Google rank your web site number one in the search results for the query [best SEO]? Probably not and that is what John Mueller of Google is saying h…

Let’s put the controversy around Google using user signals and user behavior within a site on the side. Does Google use real-life user behavior and real-life user signals as ranking factors? Like does Google track location data and rank a site that g…

Google has said this before, but it is worth repeating, that an increase in crawl rates may be a sign that you are switching over to mobile-first indexing. John Mueller repeated it again on Twitter the other day and below are some stats to show you wh…

Google’s John Mueller said on Twitter that all the search ranking algorithm changes we have been following, some confirmed, are “not related to mobile indexing.” Some are thinking that all the fluctuations are due to Google ramping up the mobile-first…

Google’s John Mueller responded on Twitter saying that word counts, anchor texts to word rations, number of backlinks, number of external links, the percentage of anchor text and so on is not “indicative of quality.” Here is the tweet and John’s respo…

Google’s John Mueller talked about the frustration some may feel when you write a breaking story about a topic no one has covered yet other web sites are outranking you for that story, even though these other web sites link to you as the source. John …

Last week we reported that Google’s John Mueller said that the concept of making quality links is by definition against Google’s guidelines because you are making those links and they are not links that were naturally given by the party. Since then th…

For months and months I get complaints that the Google Cache is serving up a 404 error for their web sites. They are nervous and worried that this means there is an issue with their site and their web site rankings in Google will dive. It won’t dive …

Google is now showing Google Search Console statistics and a brief dashboard directly in the search results when you are the verified owner of the site and your site comes up in the search results. The dashboard shows you clicks, impression and averag…

Google’s John Mueller posted a PSA yesterday on Twitter saying that with the mobile first indexing rolling out, that if you have app interstitials and if those are taking up all your content, then that is what Google will see. He said you are are robo…

Google’s John Mueller said in a Google Webmaster Help thread that making quality links is against their Google webmaster guidelines. He said “if *you’re* making quality links to your site, then that would be considered against our webmaster guidelines,…

Google has released the documentation around dynamic rendering. This was first announced back in May of this year and about five months later, SEOs and Webmasters now have something detailed and comprehensive to reference if they want to implement dyn…

An SEO said they had to kill off a site because after Google Panda had its way with it, it wasn’t earning enough money to maintain it. Now that site owner is asking if he can bring the site back to life and if Google will treat it any differently.
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Google has recently added to the Google Search Console an event markup report and also recently started sending out notices to those with issues with their event markup to check out the report. Aaron Bradley, the guru on schema, said the report was ne…

There are some savvy SEOs and webmasters that are noticing a possible bug with the Search Analytics reports in Google Search Console. This is specifically when you use the page filter option, the numbers significantly drop both in the Google Search Co…

As part of the blitz of new announcements from Google this past Monday, Google also introduced what they call the Topic Layer in the Knowledge Graph. With that, they can also dynamically categorize knowledge panels based on sub-categories and topics t…

Google’s John Mueller answered a question on Reddit about a site using dual languages, multiple languages in a single title tag for a single page. John said it is preferable to use one language and be clear and consistent with that title tag for that s…

Google’s John Mueller said in a video hangout on Friday that changing your structured data format from microdata to JSON-LD would not lead to many of your pages being removed from the Google index. He said this in response to a complaint about this.
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