Category: Google Search Engine Optimization

Google has added to the Google Search Console performance reports a filter under the “search appearance” filter for both event listings and event details. This is a new filter to help you see how well your event markup is performing in search.

Google’s Lisa Wang said yesterday, about 12 hours ago, that they fixed the indexing issues some news publishers were experiencing. In short, news publisher’s content would not show in the web search results, for hours and sometimes days, after the con…

Yesterday I posted that John Mueller of Google said to a publisher that they shouldn’t worry about links and just link naturally. Then people started getting upset with Google about the nofollow link attribute and why Google has it at all. John Muelle…

Google’s John Mueller clarified in yesterday’s webmaster hangout video that while Google does look and read the alternative image attribute (alt tag) for use on web search, it plays a small role there. It is more heavily used by Google in image search…

Google’s John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm. So all that talk about making sure you have a …

Google just wants you to link naturally and not worry about linking out. If you want to link to a site because it is something your readers would find useful, then link away. John Mueller from Google said on Twitter “Just link naturally, no need to d…

In the past few days there has been an uptick in complaints from Google News publishers around Google not indexing their new news content. Gary Illyes from Google did a rare appearance on Twitter to say he passed along the feedback to the Google News …

Google has launched on web.dev a beta of various web site reporting tools that show you how well you are keeping up with best practices around your web site. Google said “With actionable guidance and analysis, web.dev helps developers like you learn a…

Google seems to have just rolled out a redesign for their Google PageSpeed Insights tool. The new design shows a lot more graphical reporting, the speed score uses lab data analyzed by Lighthouse and Google is showing a lot more detail. In addition, sc…

Google’s Danny Sullivan responded to one of the complaints about the quality of the search results after the Google Medic Update (not an official name given by Google) around drugs and supplemental drug searches yielding spammy and broken search result…

A couple weeks ago Danny Sullivan from Google asked SEOs about providing feedback on how Google shows the search results, the snippets, links, structured data, etc. Now he shared a photo of a large meeting with that team reviewing all that feedback. …

Google confirmed with Search Engine Land the other day that they are experimenting with showing multifaceted featured snippets on desktop search, it was rolled out for mobile search some time ago. A couple weeks ago we saw some people seeing it and no…

Google hinted they were working on a new concept for property sets within the new Google Search Console. Well, here is a screen shot of one person gaining access to what Google is calling the “new Domain Property.”

It has been a while since I saw John Mueller from Google outright call someone’s SEO theory “completely incorrect.” There is an article where an SEO said that a space in his disavow file results in his site tanking on November 1st. John said that is …

Google’s John Mueller responded that it’s no problem for Google if you copy a legal disclaimer or privacy policy you used on one of your web sites and gave it to another web site. I mean, think about it, do you want your legal disclaimers to rank well…

Do you know of web sites that use a strategy of showing a different title tag on the desktop version of a page, compared to the mobile version of that exact same page? Well, John Mueller of Google had to take a step back when someone asked about doi…

Google’s John Mueller stated the obvious, that you cannot opt out of the new mobile-first indexing process. John said on Twitter “Nope. The world has gone mobile already, we’re just catching up” when asked about if there was an opt out.

As expected, probably sooner than expected, Google has released a version one of their lazy loading guide for SEO. Martin Splitt from Google shared the news on Twitter saying “wanna get a glimpse on the first version of the lazy-loading SEO docs we’ve…

Google’s John Mueller said on Reddit that higher page count “means nothing” for ranking higher in Google. He said, in fact, he has seen case studies from the SEO community where reducing the number of pages results in overall better rankings in Google…

I love it, Google makes a big deal of RankBrain back in 2015 and since then has been trying to get SEOs to focus on other things, outside of RankBrain. I mean, Google is right – SEOs should really not focus on RankBrain. It is a query interpretation …