Category: Google Search Engine Optimization

The Google white paper I just covered mentions explicitly that Google’s algorithms can detect if a query is related to YMYL, your money your life, related content and then adjust the weights of the ranking algorithm for those specific queries. There h…

Google may be working on bringing data from the Google Discover feed to the Google Search Console Performance reports. Last week, Olivier Perbet and JR Oakes found that Google leaked by accident that they may be showing this data soon. The screen sho…

Google’s John Mueller responded to questions on Reddit about the figcaption tag for figurines. The NY Times uses it for their images and SEOs want to know how Google treats it. Google does read the content within figcaptions but they don’t treat it a…

With the closure of Google+ just around the corner, Google’s John Mueller is experimenting with ways to communicate new up and coming webmaster office hour hangouts on YouTube Live. Previously he used Google+ to collect the questions, before that ther…

Google’s John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster guidelines, simply because others are getting away with it.

Google has sent me and others who have verified mobile app profiles in Google Search Console that they are no longer supported. The email says “at the end of March, 2019, Search Console will end support for app properties.”

This topic goes back ages, but for some reason John Mueller from Google said again in a Google Webmaster Help thread that it is perfectly fine and doesn’t hurt you in Google search to share an IP address on the same server with other web sites.

This is the second time a Googler said that SEOs, webmasters, publishers should be paying more attention to image search and video search. John Mueller said it a couple weeks ago and now Gary Illyes said it last Friday.

As you know, the Google Indexing API only is reserved for job posting URLs and live stream events. But that might change as we have been speculating for a while. Gary Illyes from Google in his Reddit AMA also mentioned that Google is testing this as …

This is probably common sense to all the readers here, but you should likely not add a noindex and remove the noindex on specific URLs often or heck, even infrequently. It will confuse Google, slow Google down in terms of seeing if that page should be …

Gary Illyes from Google in his AMA said that Google does not have an internal linking over optimization penalty. He went on to say, in his Gary tone, “you can abuse your internal links as much as you want AFAIK.”

I know Gary Illyes from Google is going to roll his eyes when he sees this post, but I find it funny and I want to share what he wrote on this Reddit AMA regarding Google’s ranking factors. He was asked to share some more search ranking factors, and o…

Gary Illyes from Google dropped a hint around if signals from other pages in a duplicate content cluster gets passed to the one Google shows in their search results. It is not clear in his response, which is by design but he said “generally the page in…

I love when Gary Illyes talks about Google. He was asked about what is RankBrain and goes off to explain that “RankBrain is a PR-sexy machine learning ranking component.” I would love to see how Google’s sexy PR team talks to Gary about this comment.
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In that Reddit AMA with Gary Illyes, Gary said out right and clear that the theories around Google using UX and behavioral signals such as CTR and dwell time are “generally made up crap.” He added “Search is much more simple than people think.”
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Right now, if you try to access Google Search Console you will get a 404 page not found error.

This is not intentional, something is wrong and Google is working on the fix…

Google announced pretty big news for most of the readers here related to the performance report in Google Search Console. Starting the end of next month, the data in the performance report will be based on the canonical URL, which means the AMP, mobile…

Google has one again made updates to the QA page content guidelines, this time providing dos and don’ts with more detail. Previously Google added these guidelines in December of last year for the new QA page schema.

Joost de Valk announced at YoastCon that the popular WordPress plugin, Yoast SEO, will provide live indexing with both Google and Bing starting next month. I’ll be honest, I am a bit confused on how this will work with Google but I assume with Bing – t…

Google’s John Mueller was asked if Google’s algorithm can associate negative factors with people or organizations that would lead the unrelated site to be downgraded in their search results. John said he doesn’t believe Google has such an algorithm bu…