Category: Google Search Engine Optimization

Yesterday Google added the ability to edit code inline within both the AMP test and the mobile-friendly test. So you can run the tools on your URLs and then make code changes in the tool’s code editor, rerun the test and see the outcome.

Google’s John Mueller said once again that schema is not required for having featured snippets. Back in 2015 he said schema may help get you featured snippets but then shortly after Gary Illyes said Google does not use schema or structured data for fea…

Google’s John Mueller said that if you have a web site that deploys both a separate mobile URL and also has a responsive design, it can lead to confusing Google. He said on Twitter “We’d probably get confused – which one should we show when? It’s uncl…

Google’s John Mueller said on Twitter that having URLs with accents are perfectly fine for Google. John said “Accents in URLs are no problem — feel free to use them.”

Want to know which Googler found out that Google was no longer honoring the rel=prev/next? It seems it was Gary Illyes, a Google webmaster trends analyst who we often cover over here, was the individual who noticed this and escalated it to the public….

Martin MacDonald asked Google’s John Mueller if Google’s crawl behavior might change if an active XML sitemap begins to error out. John said it shouldn’t.

Google keeps saying the same thing over and over again regarding their communication around the rel=prev/next blunder. Simply that nothing has changed, to do pagination just like you always have been doing and that is it.

Google’s John Mueller said on Twitter that Google doesn’t have an organic traffic budget that will stop sending a site traffic once it reaches a certain number. He said “we try to show pages in search when our algorithms think they’re relevant, not ba…

As you know, Google told us they just realized that rel=next and rel=prev is no longer supported for the past year or so. Yea, I know. So now what? How do you ensure Google can find your paginated content? How do you communicate to Google a series of…

Google has released their annual web spam report and I just love comparing the previous year report to this one. Here are some of the highlights from the report, including Google sent 4 million manual actions in 2018, where sent 6 million in 2017.
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We reported yesterday that you can now delete an XML Sitemap in the new Google Search Console. Well, it is a bit more than that. Google said on Twitter you can also open the sitemap content in a new tab, review granular details for sitemaps with error…

Yesterday during the webmaster hangout, I noticed that the documentation on “Indicating paginated content to Google” that talks about rel=next/prev is now gone, 404ing. Also, the blog post about it from 2011 in bold reads at the top “Note: The informa…

Google has released another video around JavaScript and SEO, this one on how to do testing and debugging to make sure your JavaScript web site is performing well in search. He goes through using the mobile friendly test, Search Console and Lighthouse …

Google’s John Mueller said in a webmaster hangout yesterday that it is really important that when you use structured data for video content, you use the right markup based on it being either recorded video or live stream video.

You can now remove your XML Sitemaps from the new version of the Google Search Console. Pedro Dias first spotted this and posted about this on Twitter. You can go to your Sitemap report and click on a sitemap you want to remove, then the three dots to…

Yesterday I covered that Google said that their neural matching AI has nothing at all to do with the March 2019 core update, nor any previous updates. But this concept of neural matching seems to confuse not just SEOs but also Googlers – so I thought …

Google’s John Mueller for the first time addressed the latest Google algorithm update, the March 2019 core update, that touched down on March 12th. He was asked if it was a softening of the August 1st core Medic update. He said he doesn’t know but gen…

Google has posted a survey asking SEOs, webmasters, developers, etc to let Google know which Search Console API features they want that is currently not available. Mariya Moeva posted the survey on Twitter and wrote “site owners, SEOs, and developers!…

Emotions often get in the way of objective and clear thinking, that is why Google builds robots and algorithms to have no emotion. Well, at least not the emotion of anger. John Mueller of Google said Google’s algorithms don’t get angry at web sites.
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I felt it was important to make sure you all read my article on Search Engine Land with statements from Google around the March 2019 core update that started on March 12th. In that article, Google responded do a number of questions we sent them and so…