Category: Google Search Engine Optimization

This should come as no surprise as we covered it here a couple times already but this morning, Google emailed those using property sets in Google Search Console that it is going away by the end of March. Google is shutting it down and may replace it wi…

I am sure you all see it all the time when you are checking out e-commerce sites – content stuffed at the bottom of the product listings category pages. It is an easy way to get content on to the page and also not distract the user from seeing the pro…

Let me start off saying that I covered this at Search Engine Land, so if you read it there, there isn’t much new here. But I should add, I was wrong about the original featured snippets in 2014 and because of that, I am giving Google the benefit of th…

Google announced on Friday some upgrades to products in Google search. Specifically, Google Search Console added a new enhancements report like I covered at Search Engine Land, to show you how your product market is doing. They also added the ability …

Google’s John Mueller addressed a long time topic of interest in the SEO industry around does Google have specialized ranking algorithms for different industries, niches, categories and so on or not. So for the adult industry, or pharmaceuticals, healt…

I am so so so tired of covering this topic, we’ve covered it for well over a dozen years and I just covered it a week or so ago. Google doesn’t use CTR, click through data, to rank their search results. But of course, Google posted something that is…

As you know, it can take weeks from the time Google crawls some pages to fully render them. Google’s John Mueller said on Twitter Google is working on ways to “getting crawling & rendering closer together.” He added that this is still a “looong way off” from happening but Google is working on it.

Sometimes Google’s John Mueller has these one liners that I just want to share with the SEO community. He said on Twitter “SEOs don’t manipulate Google, they manipulate websites.” Of course, the Google guidelines mention bad players manipulating the G…

Google is now sending out what I believe are new notifications when a site verified in Google Search Console has seen a drop in clicks, impressions, etc. This alert communicates to the site owner or webmaster that there may be an issue.

Over the pass month or two a few people have been noticing PDFs released by Google on the theme of UX playbooks for specific industries such as retail and finance, amongst others. John Mueller of Google was asked about these and said they were release…

Google’s John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such as UTM links. It is actually a common practice to d…

On Friday, Google published on their blog about fighting disinformation and posted a 30 page white paper. Truth is, there is nothing really new in this white paper that we have not covered over the years but it is getting some attention and I wanted to…

The Google white paper I just covered mentions explicitly that Google’s algorithms can detect if a query is related to YMYL, your money your life, related content and then adjust the weights of the ranking algorithm for those specific queries. There h…

Google may be working on bringing data from the Google Discover feed to the Google Search Console Performance reports. Last week, Olivier Perbet and JR Oakes found that Google leaked by accident that they may be showing this data soon. The screen sho…

Google’s John Mueller responded to questions on Reddit about the figcaption tag for figurines. The NY Times uses it for their images and SEOs want to know how Google treats it. Google does read the content within figcaptions but they don’t treat it a…

With the closure of Google+ just around the corner, Google’s John Mueller is experimenting with ways to communicate new up and coming webmaster office hour hangouts on YouTube Live. Previously he used Google+ to collect the questions, before that ther…

Google’s John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster guidelines, simply because others are getting away with it.

Google has sent me and others who have verified mobile app profiles in Google Search Console that they are no longer supported. The email says “at the end of March, 2019, Search Console will end support for app properties.”

This topic goes back ages, but for some reason John Mueller from Google said again in a Google Webmaster Help thread that it is perfectly fine and doesn’t hurt you in Google search to share an IP address on the same server with other web sites.

This is the second time a Googler said that SEOs, webmasters, publishers should be paying more attention to image search and video search. John Mueller said it a couple weeks ago and now Gary Illyes said it last Friday.