Category: Google Search Engine Optimization

Google’s URL Inspection tool within Google Search Console only works for web pages. It doesn’t work for images or other file types yet. John Mueller from Google had to confirm this on Twitter the other day.

Google has been caught testing features that do not work in Chrome 74, but work in Chrome 75. Chrome 75 is not out yet in production for the public, it is being testing in beta right now. Valentin Pletzer caught Google testing Chrome 75 features yes…

The last time Google updated the search quality raters guidelines was in July 2018. On May 16, 2019 Google pushed out an updated version of the search quality raters guidelines used by humans hired as consultants to review both the live and test Googl…

Martin Splitt from Google said one thing you need to be aware of when it comes to Google handling POST requests it that since Google doesn’t cache them, they can use more of your crawl budget than GET requests.

Did you know that the URL Inspection Tool within Google Search Console will label a 410 HTTP server status code as a 404 HTTP server code, not the 410 it truly is?

It is common, you visit a web site, click through the web pages on that web site and you see that a large chunk of the page has the same content and elements as the rest of the pages on that site. Blocking those pieces of duplicate content is not nece…

Martin Splitt from Google responded to a question from an SEO around if Googlebot support fetch (or XMLHttpRequest) POST-requests? Martin said he had to test it and he did and he said Google does indeed support simple POST requests based on his test.
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We know Google has said numerous times that content hidden within tabs on mobile is something that Google will index and rank. But John Mueller of Google explained they will not show this content in the search results snippet because users won’t see t…

Google’s Martin Splitt posted the first SEO Mythbusting series and in there, a developer asked him what can to help his sites and apps do better in search. What are the “top three things I should consider” he asked. Martin answered in the form of bein…

Watching the comments about Google’s first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this series and the first show did not live up to its expectations. To be fair, the Googlers who put…

After months and months of complaints from the SEO community, Danny Sullivan from Google said the cache bug should be fixed soon. He posted on Twitter saying “We’re aware of this and expect it will be corrected soon. “It has no impact on indexing. We h…

Just an FYI, Google did not simply flip the switch last week and turn on the new GoogleBot, the evergreen GoogleBot, over night. Google said it was already indexing 10% of the web back in November. It scaled from less than 1%, to 1%, 10%, 20%, 30%, 40%…

Google’s Martin Splitt said the new GoogleBot has zero impact or was completely unrelated to the indexing bugs we saw back in April. He said “Fair question, but no” when I asked if they were related at all.

Google’s John Mueller said on Twitter that it doesn’t necessarily make sense to just go into your content management system and delete old pages after a certain date. John said “FWIW sometimes good, old stuff becomes interesting again over time, so you…

Valentin Pletzer didn’t want to just take Google’s word that the new evergreen GoogleBot is live, so he tested it. In short, Google’s word was the truth and the new GoogleBot is indeed live.

Google’s PageSpeed Insights, last week, as I noted very briefly my weekly video this past Friday, has done a smallish design update to the tool. You can visually see they moved the score to the top and centered it, rounded some of the bars corners and…

Like expired milk, and old Google cache date won’t hurt you. Well, at least expired milk according to Adam Conover won’t hurt you. And at least according to Google’s John Mueller, Danny Sullivan, Martin Splitt and others – an old cache date won’t hurt…

This past Friday, while at the GooglePlex, John Mueller, Martin Splitt and Lizzi Harvey from the Google team hosted an office hours and Martin MacDonald was there to represent the SEOs. He asked a question about crawl budget and stuff and if a page th…

I covered most of the important news from the Google Search: State of the Union session but Google had an amazing session named Google Search and JavaScript Sites which is probably worth watching for those who do SEO for JavaScript sites or just build …

You can now discover, see and listen to audio podcasts directly in search. This was part of the overall I/O keynote from Wednesday, but launched yesterday morning and you can I can see it on both desktop and mobile Google search.