Category: Google Search Engine Optimization

As you know, Google has started rolling out the new interface for the mobile search results that include the favicons at the top of the snippets. Most SEOs feel that this redesign once again makes the ads look more like the organic free results. So S…

If you look at the Google cache on many sites that are updated regularly (daily or more often), you will see that the cache date is now within a couple days old. It looks like maybe Google fixed this prolonged outdated cache date bug that they told ev…

Google’s John Mueller said on Twitter that if you think it is a good idea to take your web site and break it up into two different web sites, you might want to reconsider. He said “If you make 2 websites out of one, you’re not going to be twice as vis…

Google announced a new speed report that they are beta testing while at Google I/O. They told us all to sign up for the beta if we want early access. Well, that speed report is not coming to us any time soon. There is no speedy delivery for that repo…

So now that the indexing bug from yesterday is fully resolved, I had to ask if we should expect any ripple effect in Google Search Console or other areas. Gary Illyes from Google said he does not expect data loss in Google Search Console as a result o…

Yesterday Google posted the second video in the SEO Myth busting video series, this one was on GoogleBot. It wasn’t really a myth busting video, like the first, but it was very fun to watch. It covers what Googlebot does, how it acts like a mobile br…

Yesterday we were the first to report that Google was having an issue indexing the web. Google then confirmed the issue a couple of hours later. It seemed it was resolved around 1pm ET yesterday. Google has confirmed two hours ago that it was indeed…

All of you know there are ranking algorithms, data refreshes and infrastructure changes – those are the big three. There are other things in search, such as feature changes, user interface changes and more. But they are all separate systems and don’t…

Let me first start off with the title may sound more scary than it is, but I tried hard to come up with a short title for this post and I failed (traveling this week and I am tired). In short, with the new evergreen GoogleBot able to do more, some ad …

For years and years now, Google has been suggesting that Google Search Console way add ways to see your query data filtered by voice search. So you can see how people search using voice versus other inputs. John Mueller from Google said he personally …

Google’s URL Inspection tool within Google Search Console only works for web pages. It doesn’t work for images or other file types yet. John Mueller from Google had to confirm this on Twitter the other day.

Google has been caught testing features that do not work in Chrome 74, but work in Chrome 75. Chrome 75 is not out yet in production for the public, it is being testing in beta right now. Valentin Pletzer caught Google testing Chrome 75 features yes…

The last time Google updated the search quality raters guidelines was in July 2018. On May 16, 2019 Google pushed out an updated version of the search quality raters guidelines used by humans hired as consultants to review both the live and test Googl…

Martin Splitt from Google said one thing you need to be aware of when it comes to Google handling POST requests it that since Google doesn’t cache them, they can use more of your crawl budget than GET requests.

Did you know that the URL Inspection Tool within Google Search Console will label a 410 HTTP server status code as a 404 HTTP server code, not the 410 it truly is?

It is common, you visit a web site, click through the web pages on that web site and you see that a large chunk of the page has the same content and elements as the rest of the pages on that site. Blocking those pieces of duplicate content is not nece…

Martin Splitt from Google responded to a question from an SEO around if Googlebot support fetch (or XMLHttpRequest) POST-requests? Martin said he had to test it and he did and he said Google does indeed support simple POST requests based on his test.
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We know Google has said numerous times that content hidden within tabs on mobile is something that Google will index and rank. But John Mueller of Google explained they will not show this content in the search results snippet because users won’t see t…

Google’s Martin Splitt posted the first SEO Mythbusting series and in there, a developer asked him what can to help his sites and apps do better in search. What are the “top three things I should consider” he asked. Martin answered in the form of bein…

Watching the comments about Google’s first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this series and the first show did not live up to its expectations. To be fair, the Googlers who put…