Category: Google Search Engine Optimization

Like expired milk, and old Google cache date won’t hurt you. Well, at least expired milk according to Adam Conover won’t hurt you. And at least according to Google’s John Mueller, Danny Sullivan, Martin Splitt and others – an old cache date won’t hurt…

This past Friday, while at the GooglePlex, John Mueller, Martin Splitt and Lizzi Harvey from the Google team hosted an office hours and Martin MacDonald was there to represent the SEOs. He asked a question about crawl budget and stuff and if a page th…

I covered most of the important news from the Google Search: State of the Union session but Google had an amazing session named Google Search and JavaScript Sites which is probably worth watching for those who do SEO for JavaScript sites or just build …

You can now discover, see and listen to audio podcasts directly in search. This was part of the overall I/O keynote from Wednesday, but launched yesterday morning and you can I can see it on both desktop and mobile Google search.

For the past several months both John Mueller and Gary Illyes from Google have been telling webmasters and SEOs that image search is something they should be paying more attention to. Well, now we know why – not just the 3D images but Google announced…

Martin Splitt from Google announced while at Google I/O yesterday that they have updated the Google Code lab not to just support structured data but also single page apps (SPAs) and dynamic rendering. Code lab is a solution that walks you through ste…

Probably the biggest news for the SEO industry out of Google I/O yesterday was that Google said Googlebot is now evergreen, meaning it will stay up-to-date with the latest version of Chromium, their popular Chrome browser. This brings thousands of new…

With the big news around Googlebot now being evergreen and running the latest version of Chromium and thus being able to access 1000+ new features on web pages, you’d think we’d see it. But no, we don’t see it yet and no – the mobile-friendly test and…

At Google I/O they demonstrated a new report within Google Search Console named the Speed Report. It is currently in beta or experimental mode but they showed some screen shots of it in action.

Google announced it a year ago at Google I/O 2018 but didn’t launch FAQ and How-to structured data until a year later at this years 2019 Google I/O event. It comes with new rich results and new Google Search Console enhancement reports.

Google launched the evergreen GoogleBot, a GoogleBot that will be up-to-date with the latest version of Chrome. A GoogleBot that can access all the latest modern web browser features. A GoogleBot with less limitations. I’ve been updating the original…

Google launched a new portal named How News Works on Google. This is similar to the How Search Works portal Google launched in 2013 and revamped a couple times but now for news.

Just like you can sometimes see listings in Google search for URLs that are disallowed, those URLs can also “collect” links in Google search. What this means is that while Google is not authorized to crawl the URL, if people are linking to the URL, Go…

Google’s John Mueller said on Twitter that “learning how information retrieval algorithms work will be useful, even if it’s not used 1:1 in the same way.” This comes after he said that focusing on tf-idf algorithms and the metrics there may be short-si…

I am hearing reports of the change of address tool in Google Search Console is not working. I personally did not try it, it is one of those things that you don’t want to play around with, but Tom Brodbeck shared a screen shot of it not working.
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Google has announced with a video on the Google Webmasters YouTube channel a new video series named SEO mythbusting. The trailer for the series looks awesome and fun – but let’s see what the actual videos include and if they include anything too reve…

Google announced three new reports to Google Search Console yesterday. They include uparsable structured data report and two enhancement reports (a) sitelinks searchbox and (b) logo enhancement reports.

It has been a while since we talked about Google’s mobile-first indexing initiative and the last we know is that over 50% of Google’s index is built through mobile-first indexing. But since then, I haven’t seen many notifications from webmasters of a …

Google’s John Mueller posted one of his classic tweets the other day around links. He said to an established SEO when he was asked which links should they disavow. John said “If it’s not obvious to someone like you, then those links are probably neith…

I was asked by someone on Twitter last week if Google is more buggier than normal these days, with the indexing bugs, Search Console issues, cache date issues, mobile-friendly notices and the list goes on and on for April. So I flipped the question ov…