Category: Google Search Engine Optimization

Gary Illyes from Google threw out a term, he made up, Google does not use it internally I think he said, called “baby algorithms.” His point with the term is that when SEOs say EAT, there is no EAT algorithm. But rather there are many algorithms, call …

Gary Illyes from Google said yesterday that some baby algorithms may trigger a spike in crawl rates. He said some, not all, of these algorithms may do that. Now, in 2016, John Mueller said algorithm updates do not trigger crawl rate spikes or changes…

This is hard to put in a title, but in short, Google’s John Mueller seems to have said that if you want Google to discover links added to a page that doesn’t get crawled much or ever, you will have a hard time benefiting from those links. John said on…

Google’s Nathan Johns said at PubCon yesterday that you do not need to use third-party link tools, that all you need to worry about are the links reported in Google Search Console’s link tool. This is despite Google’s tool only showing you a sample of…

Most of you know this already but Gary Illyes from Google said the other day at PubCon that cleaning up your link profile will not help you recover from a core update. He was quoted as saying this by numerous people during his PubCon talk on Tuesday.
…

Google’s Gary Illyes said it again, the reason Google released those new link attributes, the rel sponsored and ugc attributes, is only to help Google understand links on the web better. Gary said you don’t have to use it, if you do, it will help Googl…

Google has a guidelines in its webmaster guidelines against automatically generated content but that guideline might change as machines and AI get better at producing not just understandable but useful content for humans. John Mueller of Google said th…

Google announced they have launched new Search Console reports for video content. There is a video enhancement report to help you debug issues with your videos in Google search and there are video performance reports to show you how well your videos a…

With the launch of the new Google Search Console video enhancements report yesterday, a few hours later, Google began mass notifying sites with issues with their video markup via Google Search Console emails.

Google’s John Mueller has said that it is best to have an expert write or review your content for the YMYL (your money, your life) types of categories of web sites. In fact, John Mueller went as far to say that when a doctor reviews your content, you m…

Google’s John Mueller said that links do not expire, but it may be the case that links can become less important over time as the pages that link to you become less relevant over time.

Earlier this week, we covered that Google’s John Mueller said H1 tags are not critical for your search rankings. The SEO community kind of divided and went nuts on this topic. Some said, but how can H1 tags not be critical to rankings, while others a…

Google’s John Mueller said “really large sites” should not use the crawl setting because “setting maximum value is probably too small for what your need.” Larger sites need to go beyond that max value in Google Search Console and it is not possible to…

A WebmasterWorld thread has some complaints that the number of external links reported in Google Search Console’s link report is down by about 50%. Like Google cut out about half of the links they were originally reporting. So I checked some older scr…

Google announced it is changing the user agent name of the current GoogleBot in December. We knew this was coming when Google launched the new Evergreen GoogleBot. Google didn’t change the user agent from Chrome 41 to what it was really running to not …

A sigh of relief swept through the SEO community yesterday (sounds like something I’d read in a book) when Google announced the change of address tool is now part of the settings section of the new Google Search Console.

Google’s John Mueller caused a bit of a panic yesterday when he started questioning why so many SEO and digital marketing agency web sites do not list the physical address of the business. He had to clarify later that this was just a personal question…

Google’s John Mueller posted on Reddit that he agrees, that HTML sitemaps are not worthwhile for SEO purposes. He said “I agree. When it comes to SEO … for small sites, your site should be crawlable anyway (and if you’re using a common CMS, it’ll almost always be fine) & for large sites, they’re not going to be useful anyway (use sitemaps, use normal cross-linking, check with a crawler of your choice).”

RankBrian launched in 2015 and is a way for Google to understand user queries better. Google has said you cannot optimize for it but you can work on making your site better. Gary Illyes from Google said basically making your content for users is acco…

Google’s John Mueller said that your site can rank fine with or without H1 tags. You don’t have to use any H1 tags, or you can use many, either way, it is not a critical issue specifically for Google search. He did say it helps Google understand the st…