Category: Google Search Engine Optimization

Google has given us a heads up that the new snippet controls it announced a few weeks ago will begin rolling out “in a few days” and “be fully live worldwide by next week.” This coincides with the European press publications changes in France, where G…

Google’s John Mueller is once again telling webmasters that they do not need to respond or lose sleep over ransom link spam attempts. These are when you get an email from someone saying if you don’t do X, i.e…

The latest video that John Mueller of Google fielded was from @abhikasaudhan and it was a good one. Sadly, I am not sure John answered the specific question. The question was “if you need to use structured data exactly as specified in the Google deve…

Google’s John Mueller was asked if it is bad to watermark your images in terms of SEO. Would Google not rank watermarked images as highly in Google Image search as it would non-watermarked images.

Google’s Gary Illyes said you really only need to invest in a link audit if you had some shady SEO done on your site in the past. He said otherwise, if you are just looking for better rankings, there is no need for a link audit to be done.

Google hasn’t been a huge fan of folks using the disavow link tool but the tool remains because it may help some sites that simply have a lot of bad links pointing to it. Gary Illyes of Google said at PubCon that if it was up to him, he would do away …

Gary Illyes from Google was asked if Google search tracks or recognizes authors. He said for Google Search it is more about entities, not authors. But for Google News and Google Scholar, Google does recognize authors. The concept of authorship in Go…

The reason Google changed the nofollow link from a directive to a hint is to give the search engine more flexibility to understand the web. Prior, Google was unable to look at those links at all, it was a directive. Now that it is a hint, Google can …

It appears that Gary Illyes from Google said that if you have a link on a page and that link points to page A, but then you change that same link to point to page B – the value and relevance of that link changes as well. Marie Haynes quoted Gary as sa…

Gary Illyes from Google said on stage at PubCon that he would consider content accuracy a ranking factor. He said because of YMYL, he would consider the accuracy of content a ranking factor. This comes a month after Danny Sullivan from Google said Goo…

Gary Illyes from Google threw out a term, he made up, Google does not use it internally I think he said, called “baby algorithms.” His point with the term is that when SEOs say EAT, there is no EAT algorithm. But rather there are many algorithms, call …

Gary Illyes from Google said yesterday that some baby algorithms may trigger a spike in crawl rates. He said some, not all, of these algorithms may do that. Now, in 2016, John Mueller said algorithm updates do not trigger crawl rate spikes or changes…

This is hard to put in a title, but in short, Google’s John Mueller seems to have said that if you want Google to discover links added to a page that doesn’t get crawled much or ever, you will have a hard time benefiting from those links. John said on…

Google’s Nathan Johns said at PubCon yesterday that you do not need to use third-party link tools, that all you need to worry about are the links reported in Google Search Console’s link tool. This is despite Google’s tool only showing you a sample of…

Most of you know this already but Gary Illyes from Google said the other day at PubCon that cleaning up your link profile will not help you recover from a core update. He was quoted as saying this by numerous people during his PubCon talk on Tuesday.
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Google’s Gary Illyes said it again, the reason Google released those new link attributes, the rel sponsored and ugc attributes, is only to help Google understand links on the web better. Gary said you don’t have to use it, if you do, it will help Googl…

Google has a guidelines in its webmaster guidelines against automatically generated content but that guideline might change as machines and AI get better at producing not just understandable but useful content for humans. John Mueller of Google said th…

Google announced they have launched new Search Console reports for video content. There is a video enhancement report to help you debug issues with your videos in Google search and there are video performance reports to show you how well your videos a…

With the launch of the new Google Search Console video enhancements report yesterday, a few hours later, Google began mass notifying sites with issues with their video markup via Google Search Console emails.

Google’s John Mueller has said that it is best to have an expert write or review your content for the YMYL (your money, your life) types of categories of web sites. In fact, John Mueller went as far to say that when a doctor reviews your content, you m…