Category: Google Search Engine Optimization

Google has upgraded the rich results test to show embedded resources. It is beta but it can show external elements included by a page. Here is an example of a page here but you can run it on any page.

Google seems to have recently made the new GoogleBot user agent name that is dynamic for the evergreen GoogleBot live. Bastian Grimm said he started noticing the new name on January 12, 2020.

Gary Illyes from Google said it has fixed an issue with the search engine indexing its own cache pages. It took a few weeks after it was reported but Gary said it should be fixed. I checked just now and it was not fixed but maybe the fix takes time t…

Google’s John Mueller said a link on an HTTP page is just as valuable to Google as a link on an HTTPS page and visa versa. He said on Twitter “we treat links on http the same as links on https sites.”

Google’s John Mueller said on Twitter that “that would be pretty rare” if you removed your tag and/or search pages from Google’s index and preventing Google from crawling them, that it would it would result in a ranking boost for your site. He said you…

Google may have dropped table schema for datasets that it launched in beta in 2018. If you try to find examples of these types of rich results showing up in search, you probably won’t be able to find it.

Google’s John Mueller was asked how can one communicate to Google that a page with evergreen content is as value as it was when it was first published several years ago. John responded that “If it’s evergreen, then by definition you don’t need to chang…

When it comes to site moves, if you pick some URLs and not all, it can cause issues for Google. In short, moving all your URLs from one place to another will result in a much faster site migration than taking portions of your site to migrate at a time….

Google seems to have fixed the stalled data in the crawl stats report within Google Search Console. A couple of days ago we reported that it was stuck at December 30th, but as of this morning, it has now been updated to show data as recent as a few day…

Earlier this week, Frédéric Dubut, the PM of overall Bing’s core search team, said that 2020 will be the year where keyword research becomes obsolete, you can read exactly what he said there. Well…

Google’s John Mueller said you really cannot use FAQ schema for PDF documents. John said on Twitter “It needs to be visible on the page, and reflect the primary object on the page” when he was asked if a PDF can be used.

Yesterday I reported that it seems there is a backlog or longer wait times to hear back on reconsideration requests related to manual actions. So I asked John Mueller from Google about that in yesterday’s hangout and he didn’t seem to confirm there was…

Google’s John Mueller responded to a question related to crawl budget around large scale web sites saying “crawling at a large scale is much more complicated.” This was when he proposed two ideas for improving crawl budget but John “both of those are t…

John Mueller from Google has confirmed an issue with the data being displayed in the URL parameter tool within the old Google Search Console. In short, the tool is showing sometimes zero and often less than it should, URL parameter settings for the si…

We have another Google Search Console bug to report, this one is with the crawl stats report. Yes, another legacy tool and report. The crawl stats report is a bit out of date, only having data as fresh as December 30, 2019. That is over a week old, an…

There have been numerous reports within the SEO community that Google has been really slow recently to respond to some reconsideration requests. Some are taking months but most are taking many weeks. I believe at some point, responses use to take day…

I see a lot of SEOs over the years push out new stories, repurposed, with a new headline for the new year. So this year you’d see articles on “how to optimize for Google BERT in 2020” whereas last year it would be “how to optimize for Google BERT in 2…

It seems that Medium, the popular publishing platform, hasn’t been doing too well in Google over the past couple of months – especially since December. And it seems like it is getting worse. Some are saying the site has 40% declines in organic visibil…

Gary Illyes from Google posted on Twitter “It’s a new year, maybe we can put the voice search optimization fad to sleep finally…” What does he mean by this? I don’t think he means that voice searches aren’t growing but rather that SEOs can optimize…

Google’s John Mueller was asked by a webmaster if he should remove the mobile alternative pages since the site is now responsive. John Mueller said yes, saying “Fewer page types make things easier, so if you can migrate away from m-dot that seems like…