Category: Google Search Engine Optimization

In 2012, 2017 and 2018 Google said they do not use the BBB (Better Business Bureaus) rating of a business as part of its search ranking factors. Well, Google had to say it again, this time in 2020. Danny Sullivan of Google said on Twitter “No, we don…

Danny Sullivan from Google said that while its search systems are not looking for EAT specifically, Google does hope the outcome of the search results that the algorithm outputs “align with what a good human EAT assessment would be.”

Google has added two new features to the change of address tool in Google Search Console. The one helps you validate your move with redirect validation. The other feature reminds you, or someone else with Search Console access, that the site is moving…

John Mueller of Google was asked if there is a difference between a Google broad core update and a Google core update. John responded “I imagine that’s generally the same.” I suspect they are.

I don’t think I’ve seen this before in the Google search results. A snippet that shows “uploaded by” next to an organic search result listing. This was shared by Ryan Clutter on Twitter and it is hard to know exactly why this is shown. It seems like …

John Mueller from Google posted a short, less than two minute video, for the #AskGoogleWebmasters series on YouTube around dealing with webspam manual actions from Google. In short he said if you are not sure what to do with a webspam manual action, th…

Google wants the AMP version of your page to be equivalent to the main mobile version of that page. So if your page has a comments area, Google would like to see those comments in the AMP version as well. But technically, John Mueller said, Google wo…

Google’s John Mueller said on Twitter that text within an image’s alt attribute is generally seen as text “as a part of the page where the image is embedded.” If that text is within an H1 tag, then Google will also see it as part of the H1.

Google’s John Mueller added some clarity around how Google processes links within a disavow file. He said on Twitter that the disavow file is “processed immediately and taken into account as the URLs are recrawled.”

Google’s John Mueller said on Twitter that it doesn’t matter what slows down your pages, if your pages are slow, they are slow. So if it is a Google product, like Google Analytics, Google Tag Manager, AdSense, Ad Manager or something else Google offers…

Google’s John Mueller was asked if it would be helpful for you to implement Dublin Core schema on your pages. John Mueller responded on Twitter “I’d just use normal titles & descriptions.”

Here is an interesting move by Google. Google updated its improve your local rankings help document to show an example of how keywords in your business description can help improve your local rankings. But local SEO experts say that is not how it work…

Google has posted in the Search for Beginners section of the Google Webmaster YouTube channel an SEO Explained video. This video goes through the basics of SEO including on page SEO, multimedia SEO, black hat SEO and how to use Search Console and more…

Google’s John Mueller, who has been putting together YouTube videos on search for over a decade, has shared some of his advice on how to use videos for your content and search. He said it is often best to have more details in textual content form, bec…

Google has launched new tools and reports within Google Search Console for review snippets in Google Search and Google Discover. If you have reviews on your snippets or local panels, these reports can help you debug issues, see how well those snippets…

Google’s John Mueller has a fun one liner again, he said on Twitter “We index a lot of pages that rarely show up in search results.” This was after an individual asked if Google indexes his pages, is that a Google sign that Google might rank the pages…

Google’s John Mueller said that when you merge two sites together, the domain you are getting rid of and not using anymore will take time to go away in Google’s search results. When you do a site move, like moving to a new domain but it’s the same con…

So Gary Illyes from Google was on stage at PubCon and yea, he may or may not have said some things that caused a bit of a stir in the SEO community. Some are quoting him as saying that Google will be providing “a curriculum for optimizing for BERT.”
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Gary Illyes from Google said at PubCon yesterday that yes, Google may start to decide to use nofollow links for ranking but the work on that from the engineering team has not yet begun. Google originally said they would make this change after March 1,…

As you remember, Google had a bug with Google Tag Manager verifications for Google Search Console. I guess sometime after that, Google decided to automatically reverify sites using Google Tag Manager for Google Search Console verification. That led to…