Category: Google Search Engine Optimization

Ethan Lazuk shared a screen shot showing how a snippet was recently updated by Google but the people also ask version was not, and was still showing the 2017 version. This shows that Google can show a snippet in two different spots from different times…

Google announced yesterday that news sites no longer need to publish using AMP to be seen in the top stories carousel, specifically for COVID-19 related news. Google said for other news topics you need AMP, but there is now an exception made for COVID-…

Google announced this morning that it added support for the new SpecialAnnouncement structured data to Google Search Console. This means that the enhancement report, the Performance report and the rich results test now all support SpecialAnnouncement s…

Gary Illyes from Google said on Twitter “there’s more to ranking than just quality.” He added a fact, that Google uses “hundreds of signals to offer users the most relevant piece of content for their query.” Sometimes other ranking signals can push a …

I am not sure where this is coming from but this is the second time I am covering a topic about Google slowing crawling and indexing because of COVID-19 and the coronavirus. I covered it a few weeks ago and now John Mueller of Google had to say again,…

We’ve been reporting on the Google Question Hub a lot recently, because it is not being tested in the US. But yea, it is not new, it launched in 2018 as a test and went fully live in India and some other regions in 2019. So we have some screen shots …

Google has said this many times, in many different ways, Google does not use Google Analytics for web search. John Mueller of Google said the other day that Google does not use Google Analytics for indexing purposes.

With Google Shopping becoming free, will we see the Google Merchant Center features be introduced into Google Search Console? John Mueller of Google was asked this, where he implied that this would be unlikely.

Do you have many soft 404 errors in your Google Search Console reports? Well, that might mean that you are linking to these pages internally within your site and you should check your internal links to see if this is something you can fix.

Google’s John Mueller said that in some cases, if your site goes down, Google may start to remove URLs from its index within two-days. This is on a URL by URL basis, so Google needs to see if the URL is not active and then try a couple more times, and…

Google’s John Mueller was asked for advice on what to do with old articles published on a pop culture publishing site that has nearly 25 years of content on it. Of course the answer is it depends; you can either remove the content, noindex the old art…

In early March, Google announced it would switch fully over to mobile-first indexing by September 2020. But now Google may decide to delay it because of COVID-19. So far, John Mueller from Google said, it seems like things are on schedule but they ma…

Google’s John Mueller said on Twitter that when the search results become overloaded with rich results of any kind, Google’s engineers may decide to show fewer. John said “but usually I see the search engineering teams get pickier about showing rich r…

Google’s John Mueller said it would be “extremely rare that Googlebot would submit a form” on your web site. He said Google did this more often in the old days, espesially on governmental web sites where there was no site navigation and the only way to…

Google has added a small but super useful feature to Google Search Console, the ability to quickly copy a URL listed in a report. Previously, you would have to do tricks to copy the URL but now with the click of a button, you can copy the whole URL li…

Google has added the ability to label who the organizer of a specific event using a new property type in your structured data. The new label is organizer and it can be either a person or organization.

Google announced the other day that starting on April 12, 2020 it began tracking fewer pages for its reporting engine. Specifically for the AMP, Mobile Usability, Speed, all rich result reports. This was done to improve performance of the reporting sys…

Google’s John Mueller has said before to keep your redirects in place for a year. John added that it needs to be kept live for “at least for a year” now, not around a year, so that you can ensure the redirects are “reprocessed a few times.” He said i…

Google’s John Mueller said it again, if you need to manually submit your site’s content and URLs to Google then you probably need to fix your web site. He said on Twitter that you almost never need to use the submit URL feature in Search Console and if…

Yesterday we reported how Google launched a pilot in the US to expand the question hub feature. This is a feature where searchers can say the search results do not answer my query, let me type in my question manually for a content creator to look at a…