Category: Google Search Engine Optimization

I am sure you heard the news, GIPHY was acquired by Facebook for $400 million last week. You may remember, in 2017, GIPHY drastically dropped in Google’s search results and since then, GIPHY’s Google traffic really has not returned.

Gary Illyes from Google took a shot at explaining how he sees Google’s core updates. He said on Twitter “when i say “core algorithm” publicly, i mean the collective of algorithms that are part of the scorer (IR score in information retrieval) & generally unnamed externally.”

Google’s John Mueller said in a video hangout from May 1st, that often when he looks into SEOs or publishers complaining about Google de-indexing issues, often the issue is with Google not finding enough quality on the pages it has deindexed. John sai…

Lizzi Harvey, a tech writer at Google who works on a lot of the search related developer documents, said on Twitter that it normally takes about two weeks for the developer documents to be translated. So if the document is published in English on May …

Last June we reported that Google was looking to build directly into WordPress the automatic generation and submission of XML Sitemaps. This way when you publish content, and you didn’t set up an XML Sitemap, the XML Sitemap file will be done automati…

Google’s John Mueller responded to a tweet asking why Pinterest ranks so well in Google search when the Pinterest pages have little to no textual content on the pages. John Mueller from Google said “sometimes images, even with minimal textual content,…

So remember that last Google core update, the last Google algorithm update, the May 2020 Google core update that touched down on May 4th? Well, it is possible that that update has “hit” (as Google does not like us to say) this site and the site’s over…

In 2015 Google said they would deprecate the AJAX crawling schema and then in 2017, two years later, Google did do that. A year after that, Google said they stopped crawling #! for the most part. But today, in 2020, Google said technically they still…

Sometimes Google’s John Mueller has funny and humorous one liners on Twitter. Here is one when someone told him that they were buying links and there is nothing he, John, can do about it. John responded “Yeah, those weekend AliExpress shopping splurge…

Gary Illyes from Google shared this morning that he presented a two-hour demonstration to new search engineers at Google named the “Life of a Query.” Gary said he has been a loaq (life of a query) instruction since 2012. I asked if anything in that p…

Google’s John Mueller said on Twitter that when you merge or split a site, it is “essentially creating a new site.” So that might mean, that if it is a substantial enough site merge or split, that Google may decide to treat the site as a brand new one…

Google’s John Mueller said on Twitter that the disavow tool was not created for negative SEO. He said “Not to put more fuel on the fire, but negative SEO is not a reason we have this tool — and I honestly can’t recall a situation where a site ever nee…

You hear about sites that gradually see less and less traffic over many months and years from Google organic search. What does that mean? Well, John Mueller of Google said sometimes it can mean that the site “overall isn’t being seen as relevant as be…

Danny Sullivan of Google said on Twitter that if your web pages are ranking on the first page for its relevant queries, then that means you are doing things right. Danny said “being on the first page is a sign you are indeed doing all the right and gre…

The other day we asked you if Google should drop the URL parameter tool because as you know, if used incorrectly, it can do some serious damage to your site. So some SEOs are like, sure – drop it, just give us reporting on what would happen if you use…

Google Search Console, in the old version, has a feature for international targeting. It lets you communicate to Google that your site is more relevant in a specific region. Gary Illyes from Google said on Reddit that this is a strong hint that “may…

Gary Illyes from Google hinted he might consider deprecating the URL parameters tools in Google Search Console. He said on Twitter “maybe we should deprecate that cannon” when Glenn Gabe asked him “you said to be careful with the url params tool in GS…

Yesterday was a fun day in the SEO space, at the expense of LinkedIn. LinkedIn’s www.linkedin.com pages dropped out of the Google search results for about 10 hours. But when it came back, it all came back really quickly. The SEO community is asking h…

This is just a gentle reminder that when Google does a core update, that it does not only impact the rankings in the main Google search results. Core updates do impact Google Discover results as well. We knew this already but it is worth reminding eve…

Do a site command for [site:www.linkedin.com] and nothing will come up in Google. Google seems to have deindexed the main www results from LinkedIn.com. Also, with that, it seems the LinkedIn profile links for people knowledge panels are also gone.
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