Category: Google Search Engine Optimization

Rand Fishkin went through a lot of the US Congress documents from the hearing on “Online Platforms and Market Power: Examining the Dominance of Amazon, Apple, Facebook and Google” that happened two days ago. He saw this document that suggested Google u…

Again, again, again and again, Google’s John Mueller said Google does not use Google Analytics in Google Search. Google has been saying this for years and years and even though, many still do not believe Google or it is one of those myths that people a…

Google’s John Mueller was asked in a recent Google webmaster hangout video if negative search results about a brand can hurt that brand’s web site from ranking in Google search. John said no – it shouldn’t. John also talked a bit about if there is a …

John Mueller of Google said on Twitter “I’d forget everything you read about “link juice.” It’s very likely all obsolete, wrong, and/or misleading.” But I love when SEOs talk about “link juice” and when I get to use this graphic on this site.

Google is sending out some emails to those websites that have job listings and can support work from home job positions. As you know, back in February 2018, Google added markup support to its job schema for telecommute ad a job location. Now, with COV…

Google has been showing recipes, like step by step on how to make certain dishes, on Google Home Hub or smart displays for years. But now it seems Google is showing tutorials on these smart displays if you have how-to markup.

Google announced this morning on Twitter that its testing tools can now recognize your Web Story and label it as such. Google said “starting today, our testing tools will recognize if your AMP document is a Web Story. In our testing tools and Performan…

Danny Sullivan, Google’s Search Liaison was on the defensive yesterday when there were a number of complaints that Google was showing adult content from governmental web sites. The issue is, it is not a Google bug, instead, it is the governmental web …

A couple of weeks ago, Google announced the Rich Results Test Tool is out of beta and the Structured Data Testing Tool will be eventually deprecated. SEOs did not like this news and it seems like Google has heard the feedback. Google’s John Mueller sa…

Google’s John Mueller was asked about why Google is showing a blank screen for the Google Cache. Well, John said “to be blunt, perhaps don’t show a loading screen and instead just show your content. *ALL* time you spend showing a loading screen is a d…

If you are tearing down your web site and rebuilding it completely from the ground up, you should expect a lot of search ranking fluctuations. If you want to control and track as much as you can on the SEO side, it is recommended you do it in stages a…

For over a year, Google said it is working with the WordPress team to build in to the core of WordPress the ability to generate XML Sitemaps. Well, now with WordPress 5.5 it is now out. Pascal Birchler from Google announced on WordPress.org “in WordP…

Google has updated its developer documentation to clarify that if you use multiple fact checks on a page it may not show up in the search results as rich results.

Google Search Console has a new (I think it is new) button to let you share a report with someone else through a secure link. The share button is next to the export button on many of the reports. At the time I am writing this, I do not see the button…

Google’s John Mueller said that “best way to improve indexing is to create great – unique & compelling – content that users have been seeking out, and which users recommend to others.” Google has said that many indexing issues are related to quality issues.

Google, as expected, has decided to push off the deadline for going 100% into mobile-first indexing. The previous deadline was September 2020, but after COVID hit, Google said they may push this deadline back to give site owners more time to prepare du…

Google’s John Mueller and Martin Splitt confirmed on Twitter that GoogleBot, despite what Chrome does, will continue to pass along the user agent when it crawls web sites. John said “my understanding is that we’ll continue to use “Googlebot” in the U…

Google’s John Mueller said there is no need to worry about duplicate content when you are migrating content from one site to another. John said “there’s no need to worry about duplicate content if you’re migrating it from one site to another.”

You can now slice and dice your Google Search Console Performance report by news content versus web, image or video content. Google just added a new filter under the performance report “search type” option for “News.”

Google’s John Mueller said that Google has very different people in the corporation who are responsible for reviewing search algorithms from those who review user reports of spam and feedback. Both are humans but those humans do not impact the search …