Category: Google Search Engine Optimization

Google has updated the help document on Google Discover. It has been almost completely revamped but one of the more interesting areas of the update is the section added to E-A-T. I mean, we know Google Discover can be impacted by Core updates in a bi…

Google’s John Mueller said on Twitter that links placed without any input by you is not a bad thing, often he said it is a good thing. John wrote “just because links are placed without your input doesn’t make them bad (it usually makes them good, eve…

Google’s John Mueller said the way to make your site architecture and navigation easy and interesting is to make a “smart site structure.” This will not only help GoogleBot find your content and more interesting pages but also help users navigate and …

Gary Illyes from Google said it is probably not a good idea to use JavaScript redirects. This was specific to redirecting users based on their location to a country specific version of the page. But Google has said before that server side redirects a…

Martin Splitt from Google was asked on Reddit “are there plans to support service workers?” This would be specific to Google Search supporting it. Martin responded that no, Google has no such plans. He then went on to explain why Google has no plans o…

Google has updated the structured data policies page, specifically the section on having multiple items on a page with structured data. It added whether you nest the items or specify each item individually.

A few weeks ago we reported Google was testing knowledge panel expandable elements within Google Image Search preview results. Well, now it is live and Google announced it on its blog.

There you have it, Google’s John Mueller said not all link building is bad. He said on Twitter “there are lots of ways to work on getting links that are fine, and useful for both the site and the rest of the web.” “To say all link building is bad woul…

Google announced yesterday that the Rich Results Test Tool is out of beta – yay! Google announced with that news that the Structured Data Testing Tool will be deprecated at some point. Google said “the Rich Results Test fully supports all Google Searc…

Gary Illyes of Google said on Twitter “achieving a SEO score 100 in Lighthouse just means that you can follow a handful of directions, not that you’re great at SEO.” He did say “but good job!” Those that do score 100 he said are good at following dir…

In 2018, Google launched AMP Stories and then they got more visual, with visual stories in 2019. Now, Google renamed them from AMP Stories to Web Stories. Did you know that if you publish a web story, Google’s mobile search results will show you a fa…

People either love or hate regular expressions, so if you love them – you are going to love what is coming to Google Search Console’s Performance report. Google is adding the ability to use regular expressions in that report according to an updated hel…

Gary Illyes from Google posted on the Google blog that spam reports are not used for manual actions. That spam reports are used for improving Google’s spam detection algorithms. Was it ever used for manual actions? Gary would not say.

Google’s Gary Illyes posted a pop quiz for SEOs the other day on Twitter. The responses of the poll showed that SEOs are split on the answer of how Google would handle a contradictory robots.txt file directive.

Google announced on Twitter that it made a change to how Google Search Console reports on your video structured data. Specifically, Google wrote “if you use video structured data, our reporting is now aligned with the docs and will warn if neither embe…

Google’s new ranking algorithm that launches next year, the Page Experience Update, has metric named CLS, Cumulative Layout Shift. It checks to see if things on the page jump around as it loads. Philip Walton, a Senior Developer Programs Engineer at G…

As I covered at Search Engine Land last night, according to a Wall Street Journal article, Google confirmed that it has systems that automatically will add products to your e-commerce site’s shopping cart. It does this to verify the price merchants giv…

It is time for the monthly Google Webmaster Report where I sum up the more important organic Google topics for SEOs and webmasters. The big news is that Google had some unconfirmed algorithm updates and one was big that had a larger impact on governm…

Google released the first video in part two of the SEO Mythbusting series. It starts with Martin Splitt of Google sitting down and talking with Sandhya Guntreddy of Bing. In short, they talk mostly about SEO community related topics.

John Mueller of Google posted on Twitter “I imagine the top-ranking sites don’t use any SEO plugin.” This was after someone posted a poll asking “which SEO Plugin is perfect for SEO?”