Category: Google Search Engine Optimization

I’ve heard this before where to keep your links “looking natural” you want to make sure your nofollowed to followed link ratio is a good and natural looking one. But just by saying a statement like that means your link ratio of followed and unfollowed…

Google announced this morning it has been upgrading the infrastructure for the Google Search Console API. Google said this is an infrastructure change and that “API is backward compatible and there are currently no changes in scope or functionality.” …

Google’s John Mueller was asked if putting an H5 before an H1 on a page would end up hurting the page from ranking well in Google. John said “nope” it won’t end up hurting the page from ranking organically in Google Search.

Google’s John Mueller said that many of those manual actions are probably not used anymore. Why? He said because many may have been automated and done algorithmically. I did ask John for a list but he refused, go figure.

I have covered Google saying that its quality raters, which are third-party consultants who are not even employed by Google directly, do not have any direct influence in Google search rankings. I reported Googlers saying this countless times and I did…

The other day I reported that Google said negative reviews on the web about your brand or business won’t hurt your rankings in Google search. Yesterday, I was on the video call with John Mueller and I asked him this question and brought up the Decor My…

Martin Splitt from Google went a bit deeper, on Twitter (yes on Twitter), on how Google goes about rendering and measuring what it renders. Here is what Martin Splitt said on Twitter.

The other day, Danny Sullivan of Google went back and forth with the SEO community on why Google does not want to add paywall content labels to publisher sites that require you to pay to see the content. For a user, it can be frustrating to go to an a…

In the next episode of the Search Off The Record podcast from John Mueller, Gary Illyes and Martin Splitt of Google – they spoke about comments and how they may impact your blog. They also spoke about CMS platforms, how they got hired at Google and Ja…

SEOs have been loving playing with Web Stories in Google Search for the extra exposure those get and potentially the higher click through rate. But did you know that these are also highlighted in Google’s Image search results?

Google’s John Mueller said on Twitter “links are definitely not the most important SEO factor.” This comes shortly after he said to forget everything you have read in the past about link juice.

Google Search Console is currently not loading for many SEOs, webmasters, developers and site owners. It works fine for me in the New York, but some folks in India, Japan, Australia and some other locations it is not loading. Users are getting a 429 …

Google has now added the still in BETA image license structured data markup to both Google Search Console’s enhancement reports and to the Rich Results test tool. So now if you use this image license markup, you can debug it in both of those toolsets….

Rand Fishkin went through a lot of the US Congress documents from the hearing on “Online Platforms and Market Power: Examining the Dominance of Amazon, Apple, Facebook and Google” that happened two days ago. He saw this document that suggested Google u…

Again, again, again and again, Google’s John Mueller said Google does not use Google Analytics in Google Search. Google has been saying this for years and years and even though, many still do not believe Google or it is one of those myths that people a…

Google’s John Mueller was asked in a recent Google webmaster hangout video if negative search results about a brand can hurt that brand’s web site from ranking in Google search. John said no – it shouldn’t. John also talked a bit about if there is a …

John Mueller of Google said on Twitter “I’d forget everything you read about “link juice.” It’s very likely all obsolete, wrong, and/or misleading.” But I love when SEOs talk about “link juice” and when I get to use this graphic on this site.

Google is sending out some emails to those websites that have job listings and can support work from home job positions. As you know, back in February 2018, Google added markup support to its job schema for telecommute ad a job location. Now, with COV…

Google has been showing recipes, like step by step on how to make certain dishes, on Google Home Hub or smart displays for years. But now it seems Google is showing tutorials on these smart displays if you have how-to markup.

Google announced this morning on Twitter that its testing tools can now recognize your Web Story and label it as such. Google said “starting today, our testing tools will recognize if your AMP document is a Web Story. In our testing tools and Performan…