Category: Google Search Engine Optimization

This morning our Google friends, John Mueller, Martin Splitt, Gary Illyes and also Lizzi Harvey (Google’s technical writer) posted a new podcast. It was obviously fun to listen to but in it, Gary Illyes went super deep on how Google handles duplicate …

Last night I had to get clarification from Google about their internal project name DeepRank. In short, and as that amazing video said at the 44:10 mark “they named their project DeepRank after the deep learning methods used by BERT and the ranking as…

Google’s John Mueller was asked if sites with higher traffic are more likely to be given a cache link in Google Search. The answer John Mueller gave was no, “our caching in search isn’t dependent on traffic,” he said.

We have seen Google give official advice on how you should handle out of stock products on your web site. But what about products that you sell that are one-of-a-kind, made unique, made once, and sold to one person. What do you do there?

A week ago we reported that although Google told us they would sunset support for data-vocabulary.org back last April 6, 2020 and then they pushed it off to June 2020. But that came and went and Google still supported it a couple of weeks ago. Well, Go…

John Mueller of Google was asked if Google Search understand the difference between B2B and B2C web sites? John responded that no, not really, he said “we don’t have a direct understanding of the difference. They’re essentially webpages, if they can r…

When you hand type HTML code, which I do in all these blog posts – yes, I am using something really old school but I like the control – sometimes you have typos in your HTML code. The most common typo I have is doing an a href tag but the A I capitalization because I need to press shift to trigger a

On Monday, Google lists a bunch of SEO tips for e-commerce sites to get ready for the upcoming Black Friday sales day. One of those tips is to use the request indexing tool, but that tool was temporarily suspended and we do not know when it will come …

The coverage report within Google Search Console is delayed again. It is currently now delayed by 10-days, as opposed to the normal two-day delay in reporting. It was also recently backed up in early September, prior to all those indexing bugs.

As many of you know, Google suspended (temporarily) the request indexing feature in Google Search Console. This came during the time Google had numerous ongoing indexing issues with search. Google has fixed those indexing issues but the request indexi…

In continuation of Google saying they have a stupid high limit on the number of links it can extract from a page, Google is also saying there is no optimal number of links you should have on a page. Google’s John Mueller was asked about it and he respo…

Danny Sullivan from Google issued a PSA yesterday afternoon saying that if you translate your content on your web pages, do not forget to also translate the title tags as well. In addition, do not forge to translate the meta tags, structured data and o…

In the latest version of Google’s Search Off the Record podcast with John Mueller, Gary Illyes and Martin Splitt. They spoke about a ton of topics including rendering, indexing, SEO and developer relations, the unconference and next conference and jus…

This is probably SEO 101 but often even those who do SEO every day, they are so in the weeds that the basics kind of slip away. Martin Splitt of Google summed it up by saying just because Google may crawl a page, it does not mean that page will be in …

Back in 2014 and also in 2008, Google basically said it has no limit in the number of links it can handle on a specific page. So a site like Techmeme, which I love, has thousnads of links on a page, it would be able to process all of those links. Wel…

Martin Splitt of Google, in a rare case about talking specifically about Google rankings, said that he has confirmed that while Google can discover links within commented out HTML code, those links do not get used for ranking purposes in Google.
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Yesterday, Google sent out a bunch of notifications via Google Search Console to let some publishers know that they are missing out on Google Discover traffic. Google has sent out notifications from Search Console for Google Discover before but this t…

Here is a new myth, that says Google requires 30-60 days for it to discover, index and then use new backlinks it finds for your web site. That is not true, Google can do all of that within minutes and hours.

It has been five and a half months since the last Google broad core update. To give you context, generally this updates happen every few months or so. But it is now almost 3 months longer than the average span between Google core updates. SEOs are w…

Back in January, Google told us it would sunset support for the data-vocabulary markup for rich results on April 6, 2020. Google then postponed that deadline to June due to the pandemic. But now it is well after June and technically, Google is still p…