Category: Google Search Engine Optimization

Ever wonder how long an article or story typically lasts on Google Discover? What is the average stickiness of a story displaying on Google Discover? Valentin Pletzer told me he measured 6,000 URLs and found that 6% last for only an hour but 61% last f…

Rajan Patel, VP of Engineering at Google leading teams working on Lens, AR, and Consumer Shopping, announced on Twitter that you can now see cloud streamed 3D content in Search on Android devices. You can now see “cars in high fidelity and with a set o…

Generally SEOs tend to believe that Google determines the quality of a site based on all the pages on the site, not just portions of those pages. So if you have a very low quality section on your site, it can hurt the rest of your site. Google has ev…

As you know, Google Search Console has some things up in the air around broken or temporarily not functioning features. You know about the ongoing request indexing tool being offline for now 2 months and 7 days. Also the validate fix tool being offli…

Google’s John Mueller said on Twitter that Google Search does not prioritize crawling, indexing, or ranking by platform used. So if you use WordPress, Wix, Movable Type or something completely custom – Google won’t really directly care.

In July 2020 we reported that SEOs were not happy that Google was going to deprecate the Structured Data Testing Tool. Well, Google heard that loud and clear and announced that it will instead not deprecate the tool but migrated it off Google and onto…

If you login to Google Search Console and check out the coverage report, you will see a notice about another feature that Google has temporarily disabled. Google posted “issue validation is temporarily disabled due to upcoming changes in the report.”
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Google is renaming surfaces across Google and Shopping Actions. Surfaces across Google instead will go by the listings rather than the feature itself, i.e. free shopping listings and Shopping Actions will be called Buy on Google.

Here is a good idea, a site that archives and lets you search for tweets from Googlers who answer SEO related questions. The site is not perfect, but the concept is very good – Seoasked.com.

Google’s John Mueller said he would advice that if “that’s something where if you see that these pages are important enough that people are linking to them then I would try to avoid blocking them by robot’s txt.” In short, if you have important or pop…

Remember in July we saw Google testing adding regular expressions (regex) filters to some of the Search Console performance report. It then went away quickly. Well, Google’s John Mueller was asked about that and if they will be coming back to Search C…

Google has updated the Google Search Console API to give us faster and fresher data, the ability to filter data based on the news filter, domain property support in Sitemaps and guidelines on how to migrate the Discovery document.

Chris Dicker, the Managing Director at Trusted Reviews, has been asking for advice on “traffic loss after traffic loss” for the site Trustedreviews.com. Google’s John Mueller dropped some hints after “briefly” looking at the site and thread.

Google’s Danny Sullivan said that Google does and did provide “transparency and guidance” around its core updates. He said on Twitter “my response is that we’re giving a lot of things to consider. That page doesn’t guarantee doing all these things some…

According to John Shehata, the Global VP of Audience Development Strategy & CRM at Conde Nast, Google is now testing not showing AMP pages in the Top Stories carousel in Google Search on mobile. Google can do this for COVID related news but outside of that, Google should be only showing AMP links in the Top Stories carousel.

I am super sad to point out, although obvious, that the request indexing tool was not fixed prior to the holiday shopping season. Google “temporarily suspended” the request indexing tool on October 14, 2020, 55 days ago, and it is still not working.
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Google’s John Mueller said on Twitter that if he had to simplify crawling priority, how Google prioritizes how it crawls the web, it would not do so by the size of a site. Instead, he would prioritizes how it crawls the web based on “the additional unique & important value provided by the pages.”

There has been some speculation or questions if Google, along with the December 2020 core update, released the passage indexing feature. Google did say passage indexing would be live by the end of the year, so is it live?

Google’s John Mueller said on Twitter that Google is able to read unsupported structured data, structured data that is in the schema.org docs but is not listed by Google as something they support on the Google developers site. But I would not expect y…

Google News Showcase was officially announced last October as an experience for publishers to show news in Google. Well, now it is expanding in many ways including paywalled content for free, a News Showcase panels from suggested publications, News Sho…