Category: Google Search Engine Optimization

It looks like Google is preparing to upgrade the performance report within Google Search Console to show a page experience appearance filter. JR Oakes noticed it in the source code of the Search Console report. I assume we will be able to use this to…

It looks like Google added a whole set of new manual actions to the list of manual actions. The new ones are for Google News and Google Discover guideline violations.

There was an interesting question about why Google would only show one of two sites that are unique but can rank for similar queries in the same set of search results. John Mueller of Google said normally Google would show the two sites, even if they …

Back in the super old days of blogging, like 2004 days, we use to love pingback technology in blogs because it was an automated way to get a link from a relevant blog post on someone else’s blog post and get some attention. But quickly it because super…

Yesterday we reported that Google launched a whole set of new manual actions for Google News and Google Discover. The good news is that Google said a manual action for Google News or Google Discover will not impact how you do in Google Search.

Google’s John Mueller was asked in this past Friday’s Google Search Central SEO office hours if Google has different levels of site quality demotions. John Mueller of Google basically said no, that it is “more fluid” than that.

Google said it can recognize and understand if a site is reputable about a specific topic area. John said it does make sense for sites to really hone in on their subject matter expertise because what “you’re essentially doing is on the one hand for sea…

Google’s Aurora Morales in her latest video spoke about duplicate content from the view of not just organic search but also from publishers who want to monetize their websites. She started off saying that your site needs to add value, value more than w…

This is just a reminder that if you verify a new website in Google or your old website loses its verification for a period of time, the data where the site is not verified will likely be missing. Google’s John Mueller recently reminded us of this on T…

Google’s John Mueller said in Friday’s Google Search Central SEO hangout that if Google does launch the Page Experience Update label/indicator, for your site to show up for it, all the requirements must be met. He said “we really need to know that all…

I honestly think this new “about this result” feature is not a big deal (I can be wrong) but with anything new with Google Search, SEOs tend to obsess about it. So now SEOs are concerned about the information within that feature. Specifically, why is…

Google announced that starting on April 6, 2021 it will begin to enforce that the price feed to Google in the Merchant Center feed is not higher than what is displayed on the checkout screen. This is in addition to price enforcement validation of the p…

Google announced it added Chrome data to the Google Search Console Discover performance report. I guess previously this report only included data from the Google home page and Google Search app. Now, it will include data Chrome users see when they ope…

Google won’t be giving different levels or metrics of the Core Web Vitals scores based on the type of web site you have. So news sites versus e-commerce sites won’t make a difference when it comes to the Core Web Vitals score Google gives the site.
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In the latest Google Search Off the Record podcast, John Mueller, Gary Illyes, Lizzi Harvey and Cherry Prommawin got together to speak about the launch and migration of the new Google Search Central site. The team migrated four different sites into on…

What if you had the same hyperlink twice on the same page but the first hyperlink used one set of anchor text and the second hyperlink used a different set of anchor text. Is that a bad thing? Google’s John Mueller said on Twitter that they would be …

Black-owned businesses can now get the “black-owned business” label added to their Google Shopping listings in Google Search. This looks just like the Google My Business version but now it shows up on product results within Google Shopping.

There is an interesting debate going on in the SEO industry over the past couple of days on if Google ranks pages as individual web pages or if Google ranks websites as a whole. The answer is really both and I’ll explain why.

Google posted on the Google blog that it will try to no longer show “teaser” based web stories in Google Search and Google Discover. Paul Bakaus from Google wrote “A critical ranking signal at Google is the quality of your content. And a one- or two-pa…

Google on Sunday, January 31, 2021, will stop supporting markup in the format from data-vocabulary.org. Google gave us over a years notice of this change, so this change should not come as a surprise to anyone here.