Category: Google Search Engine Optimization

Chris Dicker, the Managing Director at Trusted Reviews, has been asking for advice on “traffic loss after traffic loss” for the site Trustedreviews.com. Google’s John Mueller dropped some hints after “briefly” looking at the site and thread.

Google’s Danny Sullivan said that Google does and did provide “transparency and guidance” around its core updates. He said on Twitter “my response is that we’re giving a lot of things to consider. That page doesn’t guarantee doing all these things some…

According to John Shehata, the Global VP of Audience Development Strategy & CRM at Conde Nast, Google is now testing not showing AMP pages in the Top Stories carousel in Google Search on mobile. Google can do this for COVID related news but outside of that, Google should be only showing AMP links in the Top Stories carousel.

I am super sad to point out, although obvious, that the request indexing tool was not fixed prior to the holiday shopping season. Google “temporarily suspended” the request indexing tool on October 14, 2020, 55 days ago, and it is still not working.
…

Google’s John Mueller said on Twitter that if he had to simplify crawling priority, how Google prioritizes how it crawls the web, it would not do so by the size of a site. Instead, he would prioritizes how it crawls the web based on “the additional unique & important value provided by the pages.”

There has been some speculation or questions if Google, along with the December 2020 core update, released the passage indexing feature. Google did say passage indexing would be live by the end of the year, so is it live?

Google’s John Mueller said on Twitter that Google is able to read unsupported structured data, structured data that is in the schema.org docs but is not listed by Google as something they support on the Google developers site. But I would not expect y…

Google News Showcase was officially announced last October as an experience for publishers to show news in Google. Well, now it is expanding in many ways including paywalled content for free, a News Showcase panels from suggested publications, News Sho…

A while back, JR Oakes asked Martin Splitt of Google if he can confirm if there is a difference between display:none and visibility:hidden in terms of Google’s ability to “see” the content in the container? Martin said he does not think there is a di…

So yesterday, I accidentally published a story too quickly, around a new FAQ around Google’s Page Experience Update. One point in there that is new information is this line “using page experience as a signal for ranking will apply only to mobile Search…

Google posted an FAQ around Core Web Vitals and the upcoming Google Page Experience update. Google’s Cheney Tsai said the company has compiled some of the most frequently asked questions about Core Web Vitals and Page Experience.

Google has released a help document named large site owner’s guide to managing your crawl budget. It is an advanced help document on helping developers manage Googlebot crawls on their web site. It reminds me of the blog post Gary Illyes of Google wrot…

Google Merchant Center seems to be rolling out a new reporting feature that lets you build your own performance report. You should be able to access this in the Google Merchant Center under the “Performance” tab.

Ryan Siddle, an SEO, asked John Mueller of Google if Google supports nested XML sitemap index files. The answer is no, Google does not support it. But Google does have a help document on how to split up your large sitemap files.

So let’s say you are searching for pizza stores in Saint Moritz, Switzerland – does that mean you live there or you are about to travel there. Google’s John Mueller said while Google does try to understand where you are searching from, it does not dif…

On Friday, Google’s John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus shorter anchor text is not better or worse, it just…

I am a bit surprised I am writing this but yes, anchor text is a signal Google uses for ranking purposes. Yes, Google can ignore spammy links that try to manipulate rankings but normal anchor text does help Google rank a page for what the anchor text …

Mark Williams-Cook posted the results of an SEO Twitter poll that said most believe Google does not fully render a JavaScript page/document prior to ranking. In fact, the results showed that almost 70% of SEOs felt those pages were not always rendered…

Let’s say your company name is Google and then after 17 years you decide to change your name to Alphabet – just a theoretical name change. So you remove Google from all your home page and change it to Alphabet. Did you know that the home page can stil…

A post on Reddit asks what is stopping someone from building a bot to click on your Google search result listings, going to your site, spending some time there and sending Google positive click data. The truth is, no one is stopping you from doing th…