Category: Google Search Engine Optimization

Google’s John Mueller said that there is no specific timeframe for when an out of stock product page on your e-commerce site will end up resulting in a soft 404 in Google Search. A soft 404 is when Google thinks a page should return a 404 server status…

Just a PSA, when Google rolled out the update for the coverage report last week, it also fixed the validate fix issue from December 16, 2020. This is when Google posted the “issue validation is temporarily disabled due to upcoming changes in the report…

John Mueller of Google was asked the following question, “if I dofollow backlinks due to paying bloggers to write highly relevant review articles or paying for high-quality PR news articles, are they paid links that go against Google’s guidelines?” Jo…

There is a difference between what you see at Schema.org and what Google publishes at its Google Search developer documents for structured data rich results. The short difference is that what Google publishes is what you can potentially see surface in…

Two months ago Google launched the new disavow link tool, a tool Google says you really do not need, but relaunched it anyway in the new Google Search Console. Now, Google is sunsetting the old tool in just a few days from now.

Looks like the folks at Google are doing an email marketing push to Search Console properties that have not yet verified the property through the domain property method. Google is sending out different flavors of emails, some pitching you can see all …

It seems like Google is now showing multiple referring pages for some URLs in the URL Inspection Tool within Google Search Console. Amy @amy91485 noticed it and Glenn Gabe thinks it is new as well. I spotted up to four different referring pages in thi…

We previously covered John Mueller of Google say that “links are between indexed URLs, so if one side is gone, the link is ignored.” So if page A links to page B and one of those pages are noindexed, then it sounds like Google won’t count the link. But…

Last night Google began sending notifications via Google Search Console about HTTP/2 crawling. If Google has started to crawl your site over HTTP/2, Google will send you this notification. Just a heads up, this process began in a limited way in Septe…

A while back, John Mueller and Gary Illyes from Google reacted to a tweet around selling domain names based on their “SEO footprint.” Meaning, it has a lot of perceived SEO value (links and authority) based on third-party tools. And the domain name b…

Google has launched a brand new performance report just for Google News publishers within Google Search Console. Only Google News publishers should be able to see it, like only those who get Google Discover traffic can see the Discover performance rep…

If you are too focused on one specific area of your website, you can be missing out on other areas that need your attention. Being too laser focused, in any area, can cause you to lose sight of the larger picture and can end up hurting you in the long…

When Google announced the launch date of the Google Page Experience Update it also said that they may launch a label or indicator in the search results to convey to the searcher which pages do well with those metrics. We saw Google testing this icon a…

Google has updated the index coverage report in Google Search Console with more “more fine-grained” status and categories. The change will cause some of the errors or statuses to “relabeled with the new, more specific categories,” Google said.

We have seen John Mueller of Google respond to this question before, the question of why does my competitor rank above me when they are doing X, Y and Z wrong. Why does this site rank when they are spamming or have lower quality content, etc. The ans…

Here is a SEO new question I don’t think I’ve seen before. Someone asked if you need to link to all your pages from your home page. The answer is obviously no but not all new SEOs or site owners know this. John Mueller of Google said on Twitter “No, …

We’ve heard of Google ranking copied scraped content before and even getting the canonical wrong. But here is a clear night and day example of a site that copied another site completely, with the logo and everything but the URLs and Google Search thoug…

Google’s John Mueller responded to a concern in the Reddit forums that when it comes to the Salesforce Commerce Cloud, the only real way to use a 404 page not found, is not to use a 404 but a 410 status code. John Mueller of Google said “404 is fine. …

Google seems to be categorizing and labeling news articles in mobile search by intent, such as interviews or other intents. Valentin Pletzer shows a screen shot of this in action. I am not sure if this is new but it is interesting to see Google autom…

You don’t have to worry about email spam getting you in direct trouble in Google web search. Gary Illyes from Google confirmed that Google won’t take action in web search, through a manual action in Search Console, if you get caught spamming folks via …