Category: Google Search Engine Optimization

Since Google announced passage indexing (ranking) many assumed they would look different in the search results. But no, they won’t look any different according to Danny Sullivan of Google. Danny told me on Twitter that passage indexing “doesn’t chang…

Here is a funny post during a slow news week from Gary Illyes of Google saying thank you for the late Christmas present on Reddit. The Reddit post contained a list of “expired domains for 301, new blog or PBNs” as it was titled. Gary from Google respo…

Google’s John Mueller said in a video hangout last week at the 37:02 mark that you can see parts or portions of your web site go up or down after an algorithm update. The reason for that is that some of Google’s algorithms not only try to look at the “…

I was asked to find out if the Google Core updates and Google BERT are related at all, if they have anything to do with each other. I’ll be honest, I was surprised by the question – I mean, there relation is they are both in Google Search. But BERT i…

69 days after Google has “temporarily” disabled the request indexing tool in Google Search Console, Google has finally reenabled it. You can access the tool within the URL Inspection tool. Google said on Twitter “we’re glad to announce that ‘Request …

There are some SEOs that are asking Google to reverse the December 2020 Google core update. Truth is, it is very common to see this reaction after every single core update. Google’s John Mueller first response was “nah, sorry” when he was asked about …

While Microsoft seems to have gone all in on machine learning in Bing, Google has seem not to. Even when we are about to skip over to 2021, John Mueller of Google said on Twitter “there are always so many algorithms in play; some are more suitable for…

Google’s John Mueller said that he does not believe that rich results would work in Google Search for adult oriented web sites. But if you read the guidelines for rich results, only the critic review and product rich results specifically say adult web…

Ever wonder how long an article or story typically lasts on Google Discover? What is the average stickiness of a story displaying on Google Discover? Valentin Pletzer told me he measured 6,000 URLs and found that 6% last for only an hour but 61% last f…

Rajan Patel, VP of Engineering at Google leading teams working on Lens, AR, and Consumer Shopping, announced on Twitter that you can now see cloud streamed 3D content in Search on Android devices. You can now see “cars in high fidelity and with a set o…

Generally SEOs tend to believe that Google determines the quality of a site based on all the pages on the site, not just portions of those pages. So if you have a very low quality section on your site, it can hurt the rest of your site. Google has ev…

As you know, Google Search Console has some things up in the air around broken or temporarily not functioning features. You know about the ongoing request indexing tool being offline for now 2 months and 7 days. Also the validate fix tool being offli…

Google’s John Mueller said on Twitter that Google Search does not prioritize crawling, indexing, or ranking by platform used. So if you use WordPress, Wix, Movable Type or something completely custom – Google won’t really directly care.

In July 2020 we reported that SEOs were not happy that Google was going to deprecate the Structured Data Testing Tool. Well, Google heard that loud and clear and announced that it will instead not deprecate the tool but migrated it off Google and onto…

If you login to Google Search Console and check out the coverage report, you will see a notice about another feature that Google has temporarily disabled. Google posted “issue validation is temporarily disabled due to upcoming changes in the report.”
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Google is renaming surfaces across Google and Shopping Actions. Surfaces across Google instead will go by the listings rather than the feature itself, i.e. free shopping listings and Shopping Actions will be called Buy on Google.

Here is a good idea, a site that archives and lets you search for tweets from Googlers who answer SEO related questions. The site is not perfect, but the concept is very good – Seoasked.com.

Google’s John Mueller said he would advice that if “that’s something where if you see that these pages are important enough that people are linking to them then I would try to avoid blocking them by robot’s txt.” In short, if you have important or pop…

Remember in July we saw Google testing adding regular expressions (regex) filters to some of the Search Console performance report. It then went away quickly. Well, Google’s John Mueller was asked about that and if they will be coming back to Search C…

Google has updated the Google Search Console API to give us faster and fresher data, the ability to filter data based on the news filter, domain property support in Sitemaps and guidelines on how to migrate the Discovery document.