Category: Google Search Engine Optimization

Google posted a Friday blog post named “providing better product information for shoppers.” The blog post mentioned GTINs over 20 times, how is that for keyword density? GTINs, if you are not aware, is one of the more popular product identification n…

Google’s John Mueller was asked how someone can help Google understand which pages of a site it really wants Google to index. A webmaster said that Google was only indexing 10% or so of the site’s pages in the sitemap file. He asked how can they nota…

Here is a fun SEO question I found the other day where Google’s John Mueller if Google passes PageRank to mailto or telephone hyperlinks. The answer is no, Google only follows links between canonical URLs and in mailto and tel links, there is no real …

Google’s John Mueller said on Twitter that the place where your URL structure matters most is likely with international websites and sites that have sections of adult oriented content. It will help Google figure out the site better and know how to seg…

If you missed the live Google Search Central Live conference from the other day, you are in luck, the recording is now officially available on YouTube. It is relatively short for a conference and won’t take you too long to watch.

Google seems to be showing fewer featured snippets in the search results since February 19, 2021. All three tools that I am aware that track featured snippets all showed a significant decline in the percentage of search results with featured snippets….

One other little tidbit or nugget from the Search Central Live event was that Gary answered how many times Google changed its search algorithm due to SEOs gaming the system. Gary said in the past ten years, he thinks it was about four or five times, th…

Has there been a time where Google has said they no longer use a specific ranking signal? I mean, they said this like 20 years ago with maybe the meta keywords tag? Google said this with rel next/prev, Google News stock tickers and keywords, and some o…

Google’s Danny Sullivan said to start, when the Page Experience Update rolls out, it won’t be a massive change. It might grow in terms of importance over the years. But to start, Danny said “it shouldn’t be the case that overnight, we flip some type o…

Google’s John Mueller said that having mixed content on your site and getting mixed content warnings won’t result in your site being removed from Google Search. We said previously that the Chrome mixed content notifications do not impact Google Search…

Some folks were complaining that SEO is to blame for the bloat on the web. Specifically when some sites that are so bloated with trackers and other add-ons that the sites are not only slow but slow down your computer. John Mueller from Google said “there is no SEO reason for making such terrible & bloated sites.”

Malte Ubl, a Technically a Software Engineer at Google, said he won’t be talking about any efforts around abuse and spam prevention for the upcoming Google Page Experience update. Specifically how some may try to fake the Chrome User Experience Report …

Gary Illyes from Google said in last night’s Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag “precise” to th…

Google’s John Mueller confirmed that Google Search does not have a penalty for having too many redirects. John said on Twitter “No, Google won’t penalize a site for having 15 redirects (or any other number).”

Google’s John Mueller said that “the total number [of backlinks] essentially is completely irrelevant” to rankings in Google in a video hangout last week. I heard the statement and didn’t cover because it is SEO 101 but then I saw some of the responses…

Google has enhanced the associations controls within Google Search Console. Google now makes it super clear where your Search Console account is associated with, in terms of other Google accounts. The list of associations includes Analytics, YouTube, G…

Google’s revised mobile-first indexing deadline is coming up in the next several weeks. Google said it is going 100% into mobile-first indexing. Google moved the deadline from September 2020 to March 2021. John Mueller of Google said today the March…

Google has made a change to its performance report around reporting on your Web Stories. This change may lead to seeing more impressions and clicks from Google Discover to your web stories.

Google may have a bug with the URL inspection tool in Google Search Console specific to websites on HTTP/2. The tool shows a malformed response when it is run on the HTTP/2 server.

Google told one site owner, this is specific advice to one specific site owner and not meant to be a generalization for all sites, that he should not focus on his individual pages but focus more on the category level pages. The issue was the individua…