Category: Google Search Engine Optimization

In the latest Google Search Off the Record podcast, John Mueller, Gary Illyes, Lizzi Harvey and Cherry Prommawin got together to speak about the launch and migration of the new Google Search Central site. The team migrated four different sites into on…

What if you had the same hyperlink twice on the same page but the first hyperlink used one set of anchor text and the second hyperlink used a different set of anchor text. Is that a bad thing? Google’s John Mueller said on Twitter that they would be …

Black-owned businesses can now get the “black-owned business” label added to their Google Shopping listings in Google Search. This looks just like the Google My Business version but now it shows up on product results within Google Shopping.

There is an interesting debate going on in the SEO industry over the past couple of days on if Google ranks pages as individual web pages or if Google ranks websites as a whole. The answer is really both and I’ll explain why.

Google posted on the Google blog that it will try to no longer show “teaser” based web stories in Google Search and Google Discover. Paul Bakaus from Google wrote “A critical ranking signal at Google is the quality of your content. And a one- or two-pa…

Google on Sunday, January 31, 2021, will stop supporting markup in the format from data-vocabulary.org. Google gave us over a years notice of this change, so this change should not come as a surprise to anyone here.

Let’s say you run a legit network of sites under one umbrella company. Those sites have different content but the content is in the same framework and structure because I assume they use the same content management system and overall site structure. G…

It looks like Google has stopped displaying the rich results review snippets for attorneys and lawyers in the Google search results. Joy Hawkins showed a screen shot from January 10, 2021 with ratings showing in the Google search results and then on J…

Google is emailing users to verify their sites in Google Search Console. The issue is that this is going to people who do not have any way of verifying those sites because they are not the site owner.

There may be some possible bugs or issues with Google Search Console reporting around some canonical URLs being reported in some URL Inspection reports and for the AMP enhancement report.

Google’s John Mueller has said something positive about one strategy SEOs use to attract attention and thus, hopefully, natural links. He said on Twitter “I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spa…

What if you do not charge for do-follow links but you do charge for the time for link outreach or the time to review and publish that piece of content, that happens to have a do-follow link. Is that type of link an unnatural link and against Google’s w…

John Mueller of Google was asked by Michael Lewittes if those news websites you see overlay those call to actions asking you to sign up for their newsletter before seeing the content see harm in their Google rankings because of those actions. And yes, …

Google has added updated its product structured data documentation document to include details around price drop enhancements. There is a new section named “price drop” that explains that Google “automatically calculates the price drop.”

With the release of Chrome 88, you can now see Core Web Vitals data in the developer tools performance recording section. The lane currently displays Web Vitals information such as First Contentful Paint (FCP), Largest Contentful Paint (LCP) and Layou…

There are some interesting complaints that Google is ranking medical and health related sites well for non-medical queries. The theory here is that since the Medic Update Google has given some sites more authority to not just rank for the site’s expert…

I believe this is a temporary change but Google has updated the job training rich results structured data documentation to say “this appearance isn’t available on Google Search right now.” The job training experience on Google Search is designed to he…

To be clear, none of this is exactly new, but John Mueller of Google took the time to explain how mobile-first indexing works with mobile-first indexing. Most sites have been switched over to mobile-first indexing but if you have not, then here is wha…

Google has noted that it has updated the already updated Crawl Stats report to handle “additional types of crawls.” Google wrote “the crawl stats report has increased its reporting coverage for additional types of crawls.”

Google’s John Mueller said on Twitter that it is best to implement your structured data on the page itself and not use Google Tag Manager to implement your structured data. He said the reason is because it makes it “straight-forward & usually easier to monitor/maintain.”