Category: Google Search Engine Optimization

Google’s John Mueller shared a number of tweets the other day with specific SEO advice around what to do when you remove or disable functionality of parts of your website or your whole website in order to encourage users to take action on an issue. So…

Google’s John Mueller said that having a shorter domain name or a shorter URL is not going to benefit you in terms of your SEO and ranking in Google Search. He said on Twitter “domain name or URL length is not a factor, adding that “shorter is not bet…

Google announced it rolled out a Google Image Search algorithm update in November 2020 aimed at reducing duplicate images in the search results, to instead show “relevant yet visually distinct” images. Plus, Google made the alternative meanings refine…

Google may or may not use the Core Web Vitals metrics from pages not within Google’s indexed, pages you may explicitly block from indexing, as part of its overall calculation for the upcoming Google Page Experience Update. John Mueller of Google said …

Google’s John Mueller released an almost 10 minute long video on image SEO best practices and tips. It is one of the more detailed image SEO presentations I’ve seen from Google. He lists off 12 specific actionable tips and then talks more about implem…

Ever since Penguin 4.0, we know Google preferred to ignore bad links versus penalize those bad links. Well, that applies to other search spam as well. Google’s John Mueller said the other day on Twitter that “if we can neutralize the effect of bad lin…

It looks like Google is preparing to upgrade the performance report within Google Search Console to show a page experience appearance filter. JR Oakes noticed it in the source code of the Search Console report. I assume we will be able to use this to…

It looks like Google added a whole set of new manual actions to the list of manual actions. The new ones are for Google News and Google Discover guideline violations.

There was an interesting question about why Google would only show one of two sites that are unique but can rank for similar queries in the same set of search results. John Mueller of Google said normally Google would show the two sites, even if they …

Back in the super old days of blogging, like 2004 days, we use to love pingback technology in blogs because it was an automated way to get a link from a relevant blog post on someone else’s blog post and get some attention. But quickly it because super…

Yesterday we reported that Google launched a whole set of new manual actions for Google News and Google Discover. The good news is that Google said a manual action for Google News or Google Discover will not impact how you do in Google Search.

Google’s John Mueller was asked in this past Friday’s Google Search Central SEO office hours if Google has different levels of site quality demotions. John Mueller of Google basically said no, that it is “more fluid” than that.

Google said it can recognize and understand if a site is reputable about a specific topic area. John said it does make sense for sites to really hone in on their subject matter expertise because what “you’re essentially doing is on the one hand for sea…

Google’s Aurora Morales in her latest video spoke about duplicate content from the view of not just organic search but also from publishers who want to monetize their websites. She started off saying that your site needs to add value, value more than w…

This is just a reminder that if you verify a new website in Google or your old website loses its verification for a period of time, the data where the site is not verified will likely be missing. Google’s John Mueller recently reminded us of this on T…

Google’s John Mueller said in Friday’s Google Search Central SEO hangout that if Google does launch the Page Experience Update label/indicator, for your site to show up for it, all the requirements must be met. He said “we really need to know that all…

I honestly think this new “about this result” feature is not a big deal (I can be wrong) but with anything new with Google Search, SEOs tend to obsess about it. So now SEOs are concerned about the information within that feature. Specifically, why is…

Google announced that starting on April 6, 2021 it will begin to enforce that the price feed to Google in the Merchant Center feed is not higher than what is displayed on the checkout screen. This is in addition to price enforcement validation of the p…

Google announced it added Chrome data to the Google Search Console Discover performance report. I guess previously this report only included data from the Google home page and Google Search app. Now, it will include data Chrome users see when they ope…

Google won’t be giving different levels or metrics of the Core Web Vitals scores based on the type of web site you have. So news sites versus e-commerce sites won’t make a difference when it comes to the Core Web Vitals score Google gives the site.
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