Category: Google Search Engine Optimization

Google said it can recognize and understand if a site is reputable about a specific topic area. John said it does make sense for sites to really hone in on their subject matter expertise because what “you’re essentially doing is on the one hand for sea…

Google’s Aurora Morales in her latest video spoke about duplicate content from the view of not just organic search but also from publishers who want to monetize their websites. She started off saying that your site needs to add value, value more than w…

This is just a reminder that if you verify a new website in Google or your old website loses its verification for a period of time, the data where the site is not verified will likely be missing. Google’s John Mueller recently reminded us of this on T…

Google’s John Mueller said in Friday’s Google Search Central SEO hangout that if Google does launch the Page Experience Update label/indicator, for your site to show up for it, all the requirements must be met. He said “we really need to know that all…

I honestly think this new “about this result” feature is not a big deal (I can be wrong) but with anything new with Google Search, SEOs tend to obsess about it. So now SEOs are concerned about the information within that feature. Specifically, why is…

Google announced that starting on April 6, 2021 it will begin to enforce that the price feed to Google in the Merchant Center feed is not higher than what is displayed on the checkout screen. This is in addition to price enforcement validation of the p…

Google announced it added Chrome data to the Google Search Console Discover performance report. I guess previously this report only included data from the Google home page and Google Search app. Now, it will include data Chrome users see when they ope…

Google won’t be giving different levels or metrics of the Core Web Vitals scores based on the type of web site you have. So news sites versus e-commerce sites won’t make a difference when it comes to the Core Web Vitals score Google gives the site.
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In the latest Google Search Off the Record podcast, John Mueller, Gary Illyes, Lizzi Harvey and Cherry Prommawin got together to speak about the launch and migration of the new Google Search Central site. The team migrated four different sites into on…

What if you had the same hyperlink twice on the same page but the first hyperlink used one set of anchor text and the second hyperlink used a different set of anchor text. Is that a bad thing? Google’s John Mueller said on Twitter that they would be …

Black-owned businesses can now get the “black-owned business” label added to their Google Shopping listings in Google Search. This looks just like the Google My Business version but now it shows up on product results within Google Shopping.

There is an interesting debate going on in the SEO industry over the past couple of days on if Google ranks pages as individual web pages or if Google ranks websites as a whole. The answer is really both and I’ll explain why.

Google posted on the Google blog that it will try to no longer show “teaser” based web stories in Google Search and Google Discover. Paul Bakaus from Google wrote “A critical ranking signal at Google is the quality of your content. And a one- or two-pa…

Google on Sunday, January 31, 2021, will stop supporting markup in the format from data-vocabulary.org. Google gave us over a years notice of this change, so this change should not come as a surprise to anyone here.

Let’s say you run a legit network of sites under one umbrella company. Those sites have different content but the content is in the same framework and structure because I assume they use the same content management system and overall site structure. G…

It looks like Google has stopped displaying the rich results review snippets for attorneys and lawyers in the Google search results. Joy Hawkins showed a screen shot from January 10, 2021 with ratings showing in the Google search results and then on J…

Google is emailing users to verify their sites in Google Search Console. The issue is that this is going to people who do not have any way of verifying those sites because they are not the site owner.

There may be some possible bugs or issues with Google Search Console reporting around some canonical URLs being reported in some URL Inspection reports and for the AMP enhancement report.

Google’s John Mueller has said something positive about one strategy SEOs use to attract attention and thus, hopefully, natural links. He said on Twitter “I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spa…

What if you do not charge for do-follow links but you do charge for the time for link outreach or the time to review and publish that piece of content, that happens to have a do-follow link. Is that type of link an unnatural link and against Google’s w…