Category: Google Search Engine Optimization

Dan Shure shared a screenshot on Twitter of a client of his who got a big win in Google Discover. Then they decided to create more articles on the same topic to see if those new articles can ride the same Google Discover wave and it seemed to work.
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Valentin Pletzer along with Saijo George came up with a little trick or hack to get Google Search Console to show you a screenshot of the middle or portion of your page. Normally, the URL inspection tool screen shot is of the top of the page only but …

Google’s John Mueller posted one of the more detailed responses I’ve seen from him on the topic of overall search spam, penalties, quality algorithms and more. I am not sure if the comment is showing up anymore on Reddit, so here is a screenshot of it….

Lily Ray posted a Twitter poll asking the SEO industry if they think the core web vitals, or I guess the upcoming Google Page Experience Update, will have an “discernable impact” on your Google organic rankings. As expected, the results are somewhat al…

A couple of weeks ago, the SEO industry couldn’t stop talking about stop words. SEMrush posted a list of “SEO stop words” and the community began buzzing. John Mueller of Google even responding saying on Twitter “I wouldn’t worry about stop words at …

Google has added a new AMP error to the Search Console AMP enhancements report for disallowed !important CSS qualifier. This was added back on January 19, 2021 and as a result, you may see an increase in the number of AMP errors reported after that da…

With the launch of passage ranking this past week, there has been a lot of confusion about if you can “see” these in the Google search results. The answer is no, you cannot see them in the search results as we covered last week and December 2020.
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Google’s John Mueller said Google does not have manual action penalties for building sites that are missing logos, or missing the menu links at the top or even the footers at the bottom. John said on Twitter “I’m not aware of any manual actions / penal…

Google’s John Mueller shared a number of tweets the other day with specific SEO advice around what to do when you remove or disable functionality of parts of your website or your whole website in order to encourage users to take action on an issue. So…

Google’s John Mueller said that having a shorter domain name or a shorter URL is not going to benefit you in terms of your SEO and ranking in Google Search. He said on Twitter “domain name or URL length is not a factor, adding that “shorter is not bet…

Google announced it rolled out a Google Image Search algorithm update in November 2020 aimed at reducing duplicate images in the search results, to instead show “relevant yet visually distinct” images. Plus, Google made the alternative meanings refine…

Google may or may not use the Core Web Vitals metrics from pages not within Google’s indexed, pages you may explicitly block from indexing, as part of its overall calculation for the upcoming Google Page Experience Update. John Mueller of Google said …

Google’s John Mueller released an almost 10 minute long video on image SEO best practices and tips. It is one of the more detailed image SEO presentations I’ve seen from Google. He lists off 12 specific actionable tips and then talks more about implem…

Ever since Penguin 4.0, we know Google preferred to ignore bad links versus penalize those bad links. Well, that applies to other search spam as well. Google’s John Mueller said the other day on Twitter that “if we can neutralize the effect of bad lin…

It looks like Google is preparing to upgrade the performance report within Google Search Console to show a page experience appearance filter. JR Oakes noticed it in the source code of the Search Console report. I assume we will be able to use this to…

It looks like Google added a whole set of new manual actions to the list of manual actions. The new ones are for Google News and Google Discover guideline violations.

There was an interesting question about why Google would only show one of two sites that are unique but can rank for similar queries in the same set of search results. John Mueller of Google said normally Google would show the two sites, even if they …

Back in the super old days of blogging, like 2004 days, we use to love pingback technology in blogs because it was an automated way to get a link from a relevant blog post on someone else’s blog post and get some attention. But quickly it because super…

Yesterday we reported that Google launched a whole set of new manual actions for Google News and Google Discover. The good news is that Google said a manual action for Google News or Google Discover will not impact how you do in Google Search.

Google’s John Mueller was asked in this past Friday’s Google Search Central SEO office hours if Google has different levels of site quality demotions. John Mueller of Google basically said no, that it is “more fluid” than that.