Category: Google Search Engine Optimization

There is a nice chat recorded in the last Google webmaster hangout between Mihai Aperghis and with Google’s John Mueller. Where they talked about the times you canonical a URL to another to consolidate signals but those URLs have different content on …

Yesterday, Google sent out a slew of notifications through Google Search Console about security or web compatibility issues upcoming with the site and Chrome 91. The email says there are new requirements for SharedArrayBuffers (SABs).

Does it matter if you put the rel attribute in your HTML link before the link or after it? The answer is no. You can put the attribute in your HTML link where you want. Google will pick it up either way.

Google’s John Mueller said once again that Google does use the words in the URL as a ranking factor. But John explained that this is a “very very lightweight factor.” John added that it becomes even less of a factor once the content is indexed.

We know that Google recommends using a 503 server status code for your your website goes offline or down temporarily for less than a day. But what if you know your site will be offline for days? John Mueller of Google said try to see if you can upload …

Google made some changes to the rich results report for the job posting structured data. You can obviously access this report in Google Search Console under the enhancements section if Google detects job posting structured data on your site.

Martin Splitt of Google gave me a softball yesterday when he said on Twitter “all things being equal (spoiler: they never are), a page with CWV field data may have a tiny advantage over one without.” In short, if your page has core web vitals field da…

In 2019, Google had issues with displaying images in the rich results recipe carousel for a nice number of recipe sites. The issue I think was resolved twice and ultimately fixed. But it might be happening again, in 2021.

Google is likely going to keep releasing new features and functionality for Google Search Console over the years. John Mueller of Google kind of confirmed that when he said on Twitter that the Search Console team is preparing for “future functionality…

John Mueller of Google wrote something on Twitter that caught my eye (well, everything he writes on Twitter catches my eye but this one more than others). He said “Yeah, the difference between technically indexed, and practically indexed is tricky.” So…

Google has upgraded the Search Console reports specifically for the Q&A and FAQ structured data. Now Google will check the validity of FAQ and Q&A structured data that is below the root entity level.

Google announced that its PageSpeed Insights tool as of March 3, 2021 uses http/2 to make network requests, that is if the server supports it. If your site is on HTPT/2, you may see your PageSpeed Insights scores go up as a result. No, your rankings …

A couple of weeks ago we reported a steep dive in the number of featured snippets Google showed in its search results. Those numbers have not improved and not it is settling in that this may be the new norm – for now. Glenn Gabe shared some examples …

Google’s John Mueller asked if it would help if a site timestamped its content and pages using blockchain. John responded “Google doesn’t use that.” In short, he said Google does not use blockchain for search.

Google’s John Mueller said on Twitter that when you want to “unindex,” remove indexed pages from Google Search, you should not block Google with robots.txt, but rather use noindex. He said only unindex pages when if you don’t care if the page doesn’t…

Google has announced that it is now offering a free version of its hotel listings, this is now in addition to the paid option. This is very much like how Google made Google Shopping free last year. Google wrote “we’re improving this experience by makin…

Google’s John Mueller was asked about an error with Sitemaps files. The question was around Google not being able to fetch and read two of the few XML Sitemap files but those files are perfectly valid. John said it can be a lot of issues but there is …

Despite all the new messaging that the Google Page Experience update won’t result in massive changes and the impact won’t be huge after it rolls out, many SEOs will still prioritize their Core Web Vitals / Google Page Experience optimization efforts.
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Google’s John Mueller listed a few reasons why your site may not show rich results in the Google Search Results. One of the three reasons is that sometimes Google does not trust the site enough, on the site level, for Google to warrant that the site s…

Daniel Waisberg of Google released a really nice explanatory video on how crawl budget works with crawl demand and crawl rates. He also spent most of the video doing a deep dive into the new crawl stats report in Search Console.