Category: Google Search Engine Optimization

One other little tidbit or nugget from the Search Central Live event was that Gary answered how many times Google changed its search algorithm due to SEOs gaming the system. Gary said in the past ten years, he thinks it was about four or five times, th…

Has there been a time where Google has said they no longer use a specific ranking signal? I mean, they said this like 20 years ago with maybe the meta keywords tag? Google said this with rel next/prev, Google News stock tickers and keywords, and some o…

Google’s Danny Sullivan said to start, when the Page Experience Update rolls out, it won’t be a massive change. It might grow in terms of importance over the years. But to start, Danny said “it shouldn’t be the case that overnight, we flip some type o…

Google’s John Mueller said that having mixed content on your site and getting mixed content warnings won’t result in your site being removed from Google Search. We said previously that the Chrome mixed content notifications do not impact Google Search…

Some folks were complaining that SEO is to blame for the bloat on the web. Specifically when some sites that are so bloated with trackers and other add-ons that the sites are not only slow but slow down your computer. John Mueller from Google said “there is no SEO reason for making such terrible & bloated sites.”

Malte Ubl, a Technically a Software Engineer at Google, said he won’t be talking about any efforts around abuse and spam prevention for the upcoming Google Page Experience update. Specifically how some may try to fake the Chrome User Experience Report …

Gary Illyes from Google said in last night’s Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag “precise” to th…

Google’s John Mueller confirmed that Google Search does not have a penalty for having too many redirects. John said on Twitter “No, Google won’t penalize a site for having 15 redirects (or any other number).”

Google’s John Mueller said that “the total number [of backlinks] essentially is completely irrelevant” to rankings in Google in a video hangout last week. I heard the statement and didn’t cover because it is SEO 101 but then I saw some of the responses…

Google has enhanced the associations controls within Google Search Console. Google now makes it super clear where your Search Console account is associated with, in terms of other Google accounts. The list of associations includes Analytics, YouTube, G…

Google’s revised mobile-first indexing deadline is coming up in the next several weeks. Google said it is going 100% into mobile-first indexing. Google moved the deadline from September 2020 to March 2021. John Mueller of Google said today the March…

Google has made a change to its performance report around reporting on your Web Stories. This change may lead to seeing more impressions and clicks from Google Discover to your web stories.

Google may have a bug with the URL inspection tool in Google Search Console specific to websites on HTTP/2. The tool shows a malformed response when it is run on the HTTP/2 server.

Google told one site owner, this is specific advice to one specific site owner and not meant to be a generalization for all sites, that he should not focus on his individual pages but focus more on the category level pages. The issue was the individua…

Google’s John Mueller said on Reddit “no” WhoisGuard, the NameCheap domain privacy setting, does not impact your SEO or rankings on Google. Google does not care if you use domain privacy settings or not when you register your domain name.

Google made a small change to how it plots the core web vitals data in Google Search Console. The change goes into effect on February 17, 2021 and using less than as a boundary, Google is using less than or equal to.

Google’s Gary Illyes said that Google Search can process JavaScript redirects but Google still does not recommend using JavaScript redirects because other search engines might not pick up on it.

Google’s John Mueller said Google may discover and index URLs it finds in form action attributes, just like it does when it finds URLs in simple text files. Again, these are not normal HTML hyperlinks but URLs listed in files.

Danny Sullivan from Google said Google is “looking at” providing a mechanism to block pages or subsections of your site from being displayed in Google Discover. This comes off the controversy that there are new manual actions for Discover and Google Ne…

I see a ton, absolutely a ton, of confusion in the SEO industry around the Google launch of passage based ranking. A reminder, according to Google, passage based ranking launched in the US English results in the afternoon of February 10th PST time. Bu…