Google Ads Dynamic Search Ads Experimental Flow
Google has confirmed it is testing a non-DSA option when creating new search campaigns within Google Ads. Ginny Marvin, the Ads Liaison, said on Twitter, “We’re running an experiment in the campaign construction flow.”
Google Search Product Listings With Price History Graph
Google seems to be testing a “price history” chart or graph in the Google Shopping search product listings interface. I personally cannot replicate this yet, outside of seeing the “typical pricing across the web” section, but I do not see the price chart.
Despite Criticism, Google Says Search Results Are Better & Are More Relevant
In November, yes, a month ago, there was a lot of criticism across the web that Google Search and the results were declining. We touched on the topic when I covered a poll about SEOs being split on if Google is getting worse or is the web getting worse.
Top Contributors To The Search Engine Roundtable In 2022
As you all know, I source a lot of forums and Twitter threads (now Mastodon as well) here for the stories that I write. Without the amazing individuals that make up the search industry, this site would not exist…
New Google Search Algorithm Ranking Fluctuations On December 26th
While it has been calm for the past several days, today is a new day and I am seeing some signs of more volatility and ranking fluctuations as of the past 24 hours or less. Some of the automated tracking tools are picking it up, and I am seeing some r…
Google: “Here” Is Bad Link Text
Lizzi Sassman from Google said in this morning’s Google SEO office hours that using the anchor text “here,” the text for your hyperlink, is simply “bad link text.” Instead, you should use more descriptive text for the page you are linking to.
Google: Do Not Nofollow Links To Your Own Social Media Profiles
Google’s John Mueller said on Reddit that when it comes to linking from your site to your social medial profiles you should not nofollow those links. He added that you should add the rel=me attribute to them because it is an open standard to help othe…
Many Marketers Worried About SEO & PPC Budgets Being Cut In 2023 Due To Recession
I conducted a very unscientific poll on Twitter asking marketers who do SEO and PPC if they are worried about their budgets being cut in 2023 due to the recession (or looming recession). 23% of marketers said they are very worried, 37% said they are s…
Google Search Things To Do Carousel Gains More Details In Scroll Window
For the past couple of weeks, Google has expanded the Things To Do overlay carousel to allow searchers to scroll through the carousel vertically instead of clicking to a new page to gain more details.
Google Helpful Content Update & Link Spam Update Delayed Rollout Due To Holidays
Google officially confirmed that the helpful content update needs more time to roll out, but now the link spam update is also past the two-week mark, and it is not done rolling out yet either. John Mueller of Google said these updates may take longer …
Google: Links On YouTube Won’t Help Your Google Rankings & SEO
An SEO asked if links on YouTube videos will help with your Google SEO. Then someone said that it would help get your content indexed faster. Both are false and myths because YouTube links have nofollow attributes on them, so Google does not count them.
Google: Building Your Site On Bad Links Over Time Will Have A Lasting Effect
Google’s John Mueller provided some advice on a site that seemed to have been hit due to bad links. He said on Mastodon, “If you’ve built the foundation of your site on bad links for a longer period of time, that will have a lasting effect even if you …
Catching Up On Bing Search User Interface & Search Experiments
Over the past several weeks, I’ve been collecting a number of Microsoft Bing search experiments and user interface tests. It has slowed down a bit this week, so I’ll share most of them below.
PSA: Google’s Passage Indexing / Ranking Helps Google Better Understand Messy Content
It has been a while since I heard anyone talk about Google’s passage indexing, technically should be passage
Google Says Cache-Control Headers Aren’t Used For Crawling & Indexing Unless It’s Embedded Content
In 2018, John Mueller of Google said Google does not use cache-control headers when crawling. He said then that the has no impact on GoogleBot and how it crawls your web pages. He said that again today, at the end of 2022, but added, “at most, they mig…
Most SEOs Aren’t Concerned About ChatGPT Threatening The SEO Industry
ChatGPT is cool, very cool, in fact, I used it for fun for my video introduction earlier this month, but does this put SEOs out of a job? Will it write all of our content, will it give SEO recommendations, and will it provide coding examples, that wil…
Google:Unique Text, Infographics & Video Does Not Make Content Good, Accurate & Helpful
Google’s John Mueller said that “writing unique text, adding infographics, and a video” does not by default make that content “good, accurate, and helpful.”
Google: Spam Update Hits Won’t Be Fixed By Removal Internal Duplicate Content
Google’s John Mueller said that removing internal duplicate content and other technical issue fixes won’t lead to your site recovering from a Google spam update. John said that these spam updates look more at the “actual content” than if you have tech…
Google Ads To Allow Some Cannabidiol (CBD) & Hemp Ads In Some Regions
Google Ads will soon allow some cannabidiol (CBD) and topical, hemp-derived CBD products to be advertised on its network. Google posted this policy update and said this begins on January 20, 2023.
Vlog #203: Jessica Budde On Transitioning Her Role As A Digital Marketer & Client Red Flags
In part one, we spoke about Jessica Budde’s professional history, and in part two, we spoke more about how she had to shift her role and job as her agency grew from a small team to a medium-sized team…