Entity SEO: How to Get Your Business Recognised as an Entity by Google
This is a preview of Chapter 6 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.
Read the full article here Entity SEO: How to Get Your Business Recognised as an Entity by Google © Copyright 2006-2021 Shaun An…
Navboost – How Google Uses Large-Scale User Interaction Data to Rank Websites
This is a preview of Chapter 5 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.. Perhaps the most impactful revelation from the trial was the detailed exposition of the Navboost system.
Read the full article …
Daily Search Forum Recap: July 11, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google local rankings seem off…
Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks
This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google Search Console’s performance report…
Google Local & Business Profiles Drops June 25th – Reporting Glitch?
Starting around June 25, 2025, many are noticing huge declines in impressions and clicks from their local rankings in Google. This is from the Google Business Profiles performance reports and I think it is a data/reporting glitch, but who knows, maybe…
Google Tests Zoom Effect In On Images Within Search Results
Google is testing a zoom effect when you place your mouse cursor over the images in the search result snippets. Normally, these images do not move, but in this test, Google is using this zoom feature to give the results a bit more dimension.
Bing Search Image Box Tests Explore Image & Visual Search Buttons
Microsoft is testing expanding its image search box within the Bing Search results to let you “explore” images in a deeper way. Part of this test brings you into Bing’s visual search and also give you related topic and search queries and dive you into …
Microsoft Bing Tests Delivery Truck Icon In Search Ads
Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery?
Bing Local Pack With See More Button At Top
Microsoft is testing showing the “See more” button at the top of the Bing local pack, instead of the bottom of the local pack. I suspect this is a test and not a bug, but who knows.
Mid-year SEO checkup: What’s working, what’s not?
Midway through the year is a good time to see how your SEO is holding up. Search habits shift, rankings change, and AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s a check-in to spot what’s working, what’s not, and what to adjust going forward. Traffic and rankings: […]
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What’s New in AI Search? Whiteboard Friday Revisited With Garrett Sussman
This week, Jo is joined by Garrett Sussman as they look back on 12 months of AI Overviews and talk about Google AI Mode, query fan-out, AI search in e-commerce, local SEO, and where we stand on the age-old “Is SEO Dead?” debate.
Google Panda and Site-Level Quality Score (QScore)
What is Google Panda?
Read the full article here Google Panda and Site-Level Quality Score (QScore) © Copyright 2006-2021 Shaun Anderson
The Q* Metric – Google Quality Score
This is a preview of Chapter 3 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free.
Read the full article here The Q* Metric – Google Quality Score © Copyright 2006-2021 Shaun Anderson
Topicality (T*) or The ABCs of Relevance in Google SEO
This is a preview of Chapter 2 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free.
Read the full article here Topicality (T*) or The ABCs of Relevance in Google SEO © Copyright 2006-2021 Shaun Anderson
Redesigning onboarding for impact: A service design approach
First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints, we redesigned the experience to be faster, clearer, and more supportive from the start. Here’s how […]
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Google June 2025 Core Update Leading To Some Partial HCU Recoveries
It has now been ten days since the Google June 2025 core update began rolling out. It will probably take another ten or so days to finish rolling out, but we are seeing signs that some sites affected by previous core updates and helpful content updates…
Google Search Console Performance Report Average Position Bug?
Google Search Console may have a weird glitch in the performance report average position data. For some reason, many are seeing huge declines in average position in the chart but when they look at their rankings in Google Search, everything seems normal.
Google Search Ads People Also Consider Carousel Format
In February, we covered the new Google Ads “people also consider” ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing a swipable carousel format for these people also consider ads.
Google Business Profiles Drops Utility Bill As Evidence For Appeal
Google has removed from the Google Business Profiles help documentation the ability to use a utility bill as evidence for submitting an appeal. I am not sure why it was removed, maybe it was too easy to spoof by finding a copy online and editing it?
Google AI Mode Comes To Circle to Search and Lens
Google announced yesterday that AI Mode now works with Circle to Search and Google Lens. Google’s Rajan Patel wrote on X, “Today, we’re taking your visual searches to the next level with two new capabilities.”