New Google structured data carousels (beta)
Google has new documentation on what it also called host carousels within Google Search.
Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs
Advertisers are raising concerns about Google’s lack of transparency around PMax performance data
Google pilots new PPC ad format
Advertisers are criticizing the lack of information about this new ad format, making it difficult to measure campaign performance.
Google Chrome updates search suggestions
Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.
How Google Search Generative Experience is impacting ads
A new study looks into how SGE impacts different ad types as well as ad placement within Google’s SERPs.
Becoming a world-class PPC ad buyer: 8 key lessons
Master the art of profitable ad buying. Learn insider strategies to deliver high-performing campaigns consistently.
Early Signs: Google Search Ranking Update On February 28 & 29th
I am seeing early signs of a possible Google Search ranking algorithm update starting yesterday, February 28th, and into today, February 29th. The chatter started to spike yesterday amongst the SEO community and some of the third-party rank tracking to…
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Survey Says Most SEOs Dislike Google Now More Than Before
There is no doubt that Google is going through a rough patch right now on many fronts. Between all the complaints about search quality, all the search bugs, the revelations from the DOJ investigation, shaking the cushions, Gemini’s faults, the list goe…
Google Popular Opinions Search Carousel
Google Search is testing a section, a carousel, named “Popular opinions.” The section shows articles with opinions on products or other topics. The example below shows, what looks like, review articles probably fitted with affiliate links.
Google Ads Support Chat Reps May Be Using Google Translate
Did you know that some Google Ads support representatives you are chatting with may be using Google Translate? They may be automatically translating your questions from English or whatever language and then responding with Google Translate from their l…
Bing Deep Search To Start Testing Again This Week
Microsoft may start to test Bing’s Deep Search features again in the wild after pulling back its testing earlier this month. As a reminder, Deep Search is an enhancement to Bing Search that provides “deeper and richer exploration of the web,” Microsof…
Google Local Pack People Like Justifications
Google is testing a new design and feature for its local justifications section. There is this “people likes” section that is shaded in blue and really stands out under the local pack snippet results.
This day in search marketing history: February 29
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
RIP websites
Co-pilot on windows showing full content
Google Search Console in Google Sheets
Register your interest for the Hobo SC (Search Console) for Google Sheets Presale. TBC The Hobo SC (Search Console) for Google Sheets is a complete SEO Auditing suite directly in Google Sheets. It contains the following products combined into one tool:…
YouTube expands free editing app to 13 new markets
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.
Google faces $2.27 billion lawsuit by publishers over advertising practices
A group of 32 publishers in Europe filed the lawsuit, alleging Google’s advertising practices have caused them financial losses.
Google Analytics 4 launches default Google Ads report
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.
4 SEO tips to elevate the user experience
Integrating SEO into your CX strategy can improve organic visibility and rankings. But don’t let it overshadow user-centric design.