Google: Are Hyphenated Domains Are Bad For Google Ranking?
The topic of using hyphens in domain names is one of the oldest SEO topics we have in this space. Heck, in 2004, SEOs said there was a specific Google ranking algorithm that filtered out domains with hyphens in them (Google did not by the way).
Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression
Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler.
Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.
Meta could launch Threads ads this year
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
Brave Search unveils AI answer engine
Brave’s new Answer with AI features uses large language models to generate answers to queries directly in the search results.
Tracking in 2024: Where we are and how to prep
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
How to survive the search results when you’re using AI tools for content
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.
Google Notes On Search Won’t Necessarily Go Away In May
There have been some people noticing that the Google Notes On Search labs experiment has an end date of May 2024 and thus they are expecting Notes on Search to be turned off by then. Just because it has that end date listed, it does not mean the labs …
Google Maps Releases New Directions, Travel & EV Features
Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google says these features are to give you more “sustai…
Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st
On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving aft…
Google Drops Video Carousel Markup
Google has discontinued its support for video carousel markup and has thus removed it from its video structured data help documentation. Initially, Google tested video carousel on a limited number of sites and is now saying that it “ultimately found th…
Google Business Profiles Register Your Defibrillator (AED)
Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, “you could save lives” if you do it.
U.S. search ad revenues hit record $88.8 billion in 2023
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
YouTube escalates war on ad blockers
YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.
Google AdSense launches new Ad Intents format for Auto ads
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
Google Discover optimization: A complete guide
Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.
Deepening Google Core Ranking Volatility Hits Yesterday & Today
I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who …
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Google Maps No Longer Will Support Draft Reviews
Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported.
Google Search Console Adds Unused Ownership Tokens
Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search Console profiles and who should not, maybe some leg…