Structure, consume, learn and retire: Google’s pattern of learning
Google’s cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
Google: We Need Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Google Tests Discussion and Forums Questions With Answers Box
Google is testing showing answers in the Discussions and Forums section within the search results. Google will show the question and then add a shaded box with one of the selected answers under the question.
Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy
Forbes has blocked its coupons section of its web site at forbes.com/coupons using an x-robots-tag: noindex directive prior to Google enforcing the upcoming site reputation abuse policy. As a reminder, Google will enforce that new policy on May 5th bot…
Google Tests Posts Button In Local Listing Business Profile
Google is testing showing a “Post” button in the carousel of buttons in the Google Business Profile local listing panel. So when you view your owned business in Google Search, you may see a “Post” button near the call, directions, share, and save. The…
Google Search With 16 Shopping Ads
It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results.
Make 2024 the year you take home the highest honor in search
Boost company morale, attract new business, and take home the highest honor in search.
Blocking a websites to certain countries
Need best practice advise
5 alternatives to the missing Page Timings report in GA4
Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?
Dominate search results with your SEO dream team by Edna Chavira
Discover how a well-structured team can overcome and outperform unpredictable algorithm updates.
7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More
The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings…
How to set and manage PPC expectations for teams and stakeholders
Avoid client-agency misalignment by following best practices on setting clear PPC expectations upfront and managing communications.
Google Tests More Google Ad Card Formats
Google is testing another ad format, another card like format, for its search ads. We previously saw the vertical and tall ad cards, then the carousel horizontal card format and now here are just plain horizontal ad cards.
Google: It’s Unlikely Your Rankings Dropped Because You Have Two Websites
Google was asked if having two websites and Google finding out about them would cause the websites to drop in rankings. John Mueller from Google said that is “not likely,” adding that many people have several websites and that is fine.
Google: Indexing API May Work For Unsupported Content But…
Gary Illyes from Google said in the recent Google SEO office hours the Google Indexing API may work for unsupported content formats, but that you shouldn’t be “surprised if suddenly it stopped working for unsupported verticals overnight.”
Google: Are Hyphenated Domains Are Bad For Google Ranking?
The topic of using hyphens in domain names is one of the oldest SEO topics we have in this space. Heck, in 2004, SEOs said there was a specific Google ranking algorithm that filtered out domains with hyphens in them (Google did not by the way).
Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression
Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler.
Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.