Rumors Of Google Auditing 25% Of Google Ads Are False
The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. She wrote, “The rumor about Google auditing 25% of Google Ads accounts on 1 May is inaccurate.”
Google begins enforcement of site reputation abuse policy with portions of sites being delisted

Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping out of the Google Search index tonight.
Daily Search Forum Recap: May 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says sites hit by the old helpful content update can recover and even grow…
A tribute to Mark Irvine

Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
DOJ hammers Google over search ad price manipulation

Here’s how Google harms advertisers in 20 slides, according to the DOJ’s closing statement on search advertising.
How to avoid an SEO disaster during a website redesign

Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here’s how to protect your SEO assets during a redesign.
Google: Sites Hit By The Old Helpful Content Update Can Recover & Grow
Google’s John Mueller said again this morning that sites hit by the old September helpful content update or even new core updates can recovery. He said on X and on LinkedIn that it is possible to recover but it is not a simple change you can tweak on …
How to uncover hidden gems in your paid search accounts

Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Statcounter Fixes Search Engine Market Share Data After Incorrectly Showing Google Lost Share
Over the past week, many have been windblown by Statcounter reporting that Google lost significant market share in the US and worldwide from March to April 2024. It turns out it was some sort of reporting bug and Statcounter has updated the data over …
Google Will Remove Its Disavow Link Tool At Some Point
Google’s John Mueller said on X that he believes Google will remove the disavow link tool “at some point” in the future. Bing dropped the disavow links tool from Bing Webmaster Tools in September 2023 and I suspect Google will also drop it from Google…
Google Search Tests Showing Only Local Listing For Near Me Queries
Google Search seems to be testing showing only local listings from Google Business Profiles for many “near me” types of queries. So when you search for [dentist near me] or [indian food near me] and so on, you only get local listings and no web search…
Google Gemini Stops Linking To Most Sources?
A year ago, Google Gemini (formerly known as Bard) began linking to sources as citations and we rejoiced. Well, it looks like in most cases, Gemini has stopped linking to sources. I believe this started about a week or so ago but I am not sure on the …
Google SGE Says Drink Urine To Pass Kidney Stones Quickly
The new AI advanced version of Google Search, aka Google SGE or Search Generative Experience, provides wicked smart AI answers to your queries. And if you ask it how to pass kidney stones quickly, Google will tell you to drink at least two quarts of u…
Google’s huge search market share loss wasn’t real: Data revised

While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
Google unveils new ways to reach streaming audiences

Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Retail Trends Masterclass: Consumer behavior is changing, is your marketing? by Edna Chavira

Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
The Industry Mourns The Loss Of Mark Irvine – Brilliant & Giving Search Marketer
I am deeply sad to report that Mark Irvine passed away unexpectedly last night. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career…
3 key observations about the Google March 2024 core update

Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.
Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
Localized SERPs: Winning traffic and leads with service area pages

Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.