Meta: Detailed targeting exclusions alert sent to advertisers was an error
Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.
Google Search results without SGE jump to 65%, up from 25%
While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.
Information gain: Here’s what this new SEO ‘buzzword’ really means
Here’s what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Google CEO on future of links, AI making Search quality worse
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search.
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
Google Search Ranking Update Volatility Starting On May 9th
I am seeing signs of a possible Google search ranking update today, May 9th, between a spike in early chatter this morning within the SEO industry and many of the tools showing a significant lift in ranking volatility in the Google Search results.
Google Renames AI Answer Back To AI Overview
A week ago, we saw Google renamed the AI overview experimental results to simple “AI Answers.” Well, that didn’t seem to last long. Google renamed it back to “AI Overview” but left off the “experimental” text on that label – at least in the forefront.
Google Tests New Search Notes Button
Google is testing a new button to add a note to the search results. As a reminder, Google launched Notes in Google Search and Discover last November as a labs feature. The new note button is much smaller and just has an icon of a notebook with a plus …
Google Analytics Gains Google Ads Conversion Performance Beta
Google Analytics has a new beta Google Ads report named “conversion performance.” This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to your GA4 account. Then you will see the conversion perf…
Sundar Pichai, Google’s CEO, Responds To Google Search Quality Issues
Google’s CEO, Sundar Pichai, was interviewed by Emily Chang at Bloomberg before the big Google I/O event. They talked a lot about a lot of things, but there was 25-second clip where they spoke about core search quality. As you can imagine, he didn’t sa…
TikTok highlights its value to brands and search experience
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.
Reddit eyes potential in search ads following Google traffic gains
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
ChatGPT search feature rumors heating up
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
Surviving and thriving in the new Google by Edna Chavira
Navigating March 2024 updates for content creation, link building, and SEO success
The SEO-UX paradox: Achieving visibility without sacrificing user delight
SEO doesn’t have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.
Bing Tests Clear Distinction Between Free & Paid Search Results
Microsoft’s disclosure of search ads on Bing has not been the greatest, honestly, in many cases, worse than Google’s disclosures. Recently, however, Bing has been testing a clearer distinction between its ads and organic free listings.
Google: Having News In Your Site Name Is Fine
Here is a new SEO myth I have not heard before… Someone said that using the word “news” in your site’s name is bad for SEO and Google ranking. John Mueller from Google said it is not, it is fine to use “news” in your site name.
Bing Ads Carbon Neutral Label Goes Green
Microsoft Advertising, the ads you see in Bing, have these “Marketing with Purpose Attributes” ad labels with carbon-neutral labels. Those labels used to be gray, but now Bing has them in a dark green, which makes them way more visible.
Google Product Review Summary Labels Snippet
Google is now showing these short summaries of reviews by placing a label over the review with one or a few words. So the labels might show “low quality,” “compact,” “lightweight,” “performs well” and so on.