Broad vs. deep expertise: How to decide which is right for you
Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision.
Google Robots.txt Parser Updated In GitHub
Google has updated its open source robots.txt parser code on GitHub the other day. Gary Illyes from Google pushed the update yesterday morning to the repository there.
Google Ads Referral / Affiliate Program
Did you know Google Ads has a referral or affiliate program. Where you can refer Google Ads a new advertiser and you will earn $250 in ad credits in Google Ads. I am not sure if this is new, but Anthony Higman thinks it might be new.
Google Tests Replacing Related Searches With People Also Search For?
Google may be testing replacing the “related searches” box with the “people also search for” box. The two are functionally not that different, from what I can tell.
Google Search: Sources Across The Web Without Images
The from sources across the web Google Search feature is testing showing results without image thumbnails. Google has reportedly been testing the imageless version since January of this year.
Google Tests Special Reddit Search Result Snippet Interface?
Google may be testing a special search result snippet interface for Reddit search results. In this test, Google seems to be showing the number of upvotes and the number of comments on the Reddit thread.
Bing Search outages since early this morning
Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.
Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More
Bing Search is currently down and/or having massive latency issues. The Bing home page loads a gray dull background, the Bing search results mostly loads errors pages and if it loads search results, those results are sparse. Plus, Bing’s APIs are down,…
Accessibility matters: Strategies for building inclusive digital experiences by Edna Chavira
Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
Advertisers react to ‘underwhelming’ Google Marketing Live 2024
Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.
Google Ads VP dodges questions on AI Search impact to publishers
Google’s Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
Google is testing special snippet treatment for Reddit search results
This will very likely lead to even more traffic sent by Google Search to Reddit.
SEO job listings down 37% in Q1 – bad omen or blip?
We’re living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.
6 ways to use generative AI for your marketing by Digital Marketing Depot
Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here’s a pragmatic approach to leveraging and showcasing true subject matter expertise.
Google Search Ranking Volatility Spike Around May 22
After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I am seeing both a spike in SEOs noticing ranking movement and many of the…
How to use the new customer acquisition goal in Google Ads
Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.
Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools
Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile …
Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support
Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says this is a “game-changer.”
Unusual Surge In Google Search Console Product Snippets Search Performance
Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will likely see a surge in impressions and clicks over th…