Daily Search Forum Recap: June 4, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google fixed the Search Console link report this morning…
Rethinking your keyword strategy: Why optimizing for search intent matters
Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.
Incrementality testing in advertising: Who are the winners and losers?
Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.
Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed
Google said it will not index sites that are not accessible on mobile devices after July 5, 2024. “If your site’s content is not accessible at all with a mobile device, it will no longer be indexable,” John Mueller wrote.
Google’s link reporting tool is now fixed
Last week there was a bug with the Google Search Console report.
New Google Popular Products Search Refinements
Google seems to be adding a people also ask like search refinement/expander for the popular products on Google Search. Below the popular products section there is this section that shows other variations for your keywords.
Google Notifies Advertisers & Analytics Users Over New US Privacy Laws
Last week, Google emailed its Google Ads and Google Analytics users with a heads-up about new privacy laws coming to some states in the United States. This involves topics around restricted data processing control and universal opt-out mechanisms.
Google Business Profiles Tests Chat With SMS & WhatsApp
Just last week we reported that chat is going away from Google Business Profiles. Well, Google may be adding native SMS and WhatsApp messaging support for your Google Maps business listings.
Google Fixed The Search Console Links Report
The Google Search Console link report now seems to be fixed. As we reported last week, we saw a decline in links being reported by the tool, followed by a huge decline a few days later. The tool now seems to be showing the previous link count before t…
Microsoft moves Smart Shopping to Performance Max
Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Understanding link velocity: Truths and myths by Serpzilla
Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.
We’re on LinkedIn (finally)
The Google Search Central LinkedIn channel is (finally) here!
We’re on LinkedIn (finally)
The Google Search Central LinkedIn channel is (finally) here!
Adding markup support for organization-level return policies
We’re adding support for return policies at the organization level, which means you’ll
be able to specify a general return policy for your business instead of having to define one
for each individual product you sell.
Instagram tests unskippable video ads in main feed
Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.
Google won’t index sites that do not work on mobile devices after July 5th
So now, the mobile-first indexing initiative is really done – 7.5 years later.
Daily Search Forum Recap: June 3, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There was a lot of Google Search ranking volatility over the weekend again…
An SEO’s guide to redirects
Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.