Why paid search marketers need a growth mindset
Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.
Google Search Ranking Algorithm Volatility June 5th
I am seeing signs of yet another intense Google search ranking update and intense ranking volatility yesterday and into today, June 4th and 5th. Many of the tools are showing very heated volatility and there has been a spike in chatter within the SEO c…
5 ways advertisers can prepare for Google’s AI Overviews
With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
Google AI Overviews Shows For Only 15% Queries, Down From 84%
New data from BrightEdge shows that Google is showing far fewer AI Overviews than it did when it first launched them as a beta under the Search Generative Experience. Google went from showing AI Overviews for 84% of queries to showing them for less tha…
Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max
Microsoft, in its monthly update, announced that it will be moving (or “upgrading” as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier.
Google Fixed Issue With Site Names Not Appearing For Internal Pages
Google has fixed an issue with site names not appearing for some internal pages, this has been an issue since December 2023. I checked some examples, and they are indeed fixed – although Google said some fixes are still rolling out and those pages nee…
Google News “How These Stories Are Ranked” Header
Google News seems to be testing placing a header above news sources in the Google News follow interface, that says “how these stories are ranked.” I personally cannot replicate it, but some are able to see it.
Google Discussion Forum Structured Data Now Supports SocialMediaPosting Markup
Google has updated its discussion forum structured data help documentation to clarify that SocialMediaPosting markup is also supported. Google did say that SocialMediaPosting should be used for sites that are more of a “generic social media platform,” …
Generative Engine Optimization: Gain visibility in AI search by Ignite Visibility
New AI-based services aim to help businesses stay ahead of the competition, boost visibility and attract more web traffic.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Perplexity Pages showing in Google AI Overviews, featured snippets
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
Google Search fixes issues with Site names not appearing for internal pages
This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.
Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
Cut through inbox clutter with personalized, high-impact email by Edna Chavira
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Google AI Overviews visibility drops, only shows for 15% of queries
Google’s AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.
How to delete two subdomains with 10k URLs and low traffic
I plan to return 410 error messages
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Daily Search Forum Recap: June 4, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google fixed the Search Console link report this morning…
Rethinking your keyword strategy: Why optimizing for search intent matters
Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.
Incrementality testing in advertising: Who are the winners and losers?
Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.