Google’s auto-pause for idle keywords: overreach or overdue?
Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions.
10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced
Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies.
Beware of anti-SEO studies that misguide your marketing strategy
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.
I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update
Yesterday at SMX Advanced, I interviewed the Google executive who announced the March 2024 core update on the main Google blog. I asked Elizabeth Tucker a boatload of questions around SEO, the core update, the helpful content update, the search data le…
Google Adds Return Policy Structured Data Support To Organization Level
Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on each and every product detail level.
Google Maps Tests QR Codes On Business Profiles
Google is testing QR codes on the Google Business Profile listings within Google Maps. The QR code shows on the right side of the action buttons (i.e. directions, save, share, etc).
Google Ads Adding New Optional Verification This Month
Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verificatio…
Google Tests Shaded Site Name & Favicon For Search Results
Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don’t you think?
Google Home Activity Removed From Search
Google Search no longer shows “home activities” after launching the feature just under three years ago. Google has pulled down the home activities structured data from its search developer documents last night and wrote, “The home activity feature no l…
The path to personalization: A roadmap for marketers by Edna Chavira
There’s a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?
Programming Note: Offline For Shavuot On Wednesday & Thursday
This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th…
13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced
Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.
Knowledge base SEO: A comprehensive guide
Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.
3 PPC KPIs to track and measure success
Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Google Ad Manager updates give publishers more creative controls
Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
Google: You Can Recover From Helpful Content Damage With Next Core Update
Google once again said you can recover from the damage inflicted on your site by the September 2023 helpful content update with the next core update. Danny Sullivan, the Google Search Liaison said on X, “yes, people who have had impacts with core rank…
Google Search Console Performance Report Gains Merchant Listing Data For Image Tab
Google added deeper insights for those who use merchant listings to see how well their merchant listings are performing within the Google Image Search tab. A new search appearance filter works for the image filter in the performance report in Google S…
Google: We Either Trusts Or Doesn’t Trust Your Sitemap’s Lastmod Date
Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod date is incorrect and shows the wrong date. Gary Illyes from Google said either Google trusts your lastmod date or doesn’t, ther…
Google Tests Organized Search Results Page
Google seems to be testing categorizing or organizing the search results on the search results page. This is something Google announced it would do at Google I/O and also something Google has tested numerous times over the years.