Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search
Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution models in GA4 over the next two weeks to i…
Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks
Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet’s sitelinks. This was spotted a few days ago by both Umair Khan on X and Lily Ray on X.
Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)
Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs. Crawlers will not buy that organic no…
Bing Tests Black Review Stars In Search Results
Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in black, but they are.
Google Local Pack Photos With Labels
Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed business profile page.
Google’s auto-pause for idle keywords: overreach or overdue?
Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions.
10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced
Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies.
Beware of anti-SEO studies that misguide your marketing strategy
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.
I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update
Yesterday at SMX Advanced, I interviewed the Google executive who announced the March 2024 core update on the main Google blog. I asked Elizabeth Tucker a boatload of questions around SEO, the core update, the helpful content update, the search data le…
Google Adds Return Policy Structured Data Support To Organization Level
Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on each and every product detail level.
Google Maps Tests QR Codes On Business Profiles
Google is testing QR codes on the Google Business Profile listings within Google Maps. The QR code shows on the right side of the action buttons (i.e. directions, save, share, etc).
Google Ads Adding New Optional Verification This Month
Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verificatio…
Google Tests Shaded Site Name & Favicon For Search Results
Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don’t you think?
Google Home Activity Removed From Search
Google Search no longer shows “home activities” after launching the feature just under three years ago. Google has pulled down the home activities structured data from its search developer documents last night and wrote, “The home activity feature no l…
The path to personalization: A roadmap for marketers by Edna Chavira
There’s a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?
Programming Note: Offline For Shavuot On Wednesday & Thursday
This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th…
13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced
Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.
Knowledge base SEO: A comprehensive guide
Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.
3 PPC KPIs to track and measure success
Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.