Google expands Audience Signal Targeting to App campaigns
This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Steve Ganem, Product Director of Google Analytics, on GA4
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
Unused code
Optimizing unused script
Largest contentful paint element
Low efficient score on mobile
Want to speak at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
Daily Search Forum Recap: July 1, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
After the Google June spam update completed…
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the “new SEO” – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
How to harness marketing data to support holistic business strategy
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
Some Sites Hit By Google Helpful Content Update Seeing Small Lifts
There are reports that some sites hit by the Google September 2023 Helpful Content Update are seeing small, somewhat tiny, lifts over the past week or so. Again, based on what we’ve been tracking, we have yet to see any recoveries but we are all hopefu…
Google Explains Why Soft 404s Are Bad
Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should return a 404 page not found error. According to Gary, soft 404s are bad because they (1…
Google Posts Reviews Troubleshooting & FAQs For Missing and Remove Reviews
A Google community manager, Alistair D., posted a Reviews troubleshooting and FAQs document in the Google Business Profiles forums. It goes through why reviews go missing, why reviews are removed and how to troubleshoot those issues with the Google Bu…
Prompt injection added to Bing Webmaster Guidelines
Adding content to your webpages which attempts to perform prompt injection is against Bing’s guidelines.
Google Search Tests Top Quality Store Badge Near Site Name
Google is testing placing the top quality store badge and icon next to the site name area in the Google mobile search results. This brings up that icon from the bottom portion of the snippet to the very top of the snippet.
Prompt Injection Added To Bing Webmaster Guidelines
Bing added a new guideline to its Bing Webmaster Guidelines named Prompt Injection. A prompt injection is a type of cyberattack against large language models (LLMs). Hackers disguise malicious inputs as legitimate prompts, manipulating generative AI s…
Organic link building for sales landing pages by Citation Labs
Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages.
Google Search Ranking Volatility Over June 28th & 29th Weekend
On the heels of the completion of the June 2024 spam update this Thursday, June 27th, I am now seeing signs of an unconfirmed Google Search ranking algorithm update and volatility. It seems more heated than the week of this spam update rollout but les…
Easy Pay Medical Bill Payment at www.paymydoctor.com 24×7
PayMyDoctor is an innovative online portal designed…
Microsoft AI CEO: Web content is ‘freeware’
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Google expands Product Studio to new markets, adds features
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.