Google: Ranking For Unrelated Keywords In Search? Make Your Titles & Content Clearer
Have you ever had a site that ranks for unrelated keywords, queries you do not want to rank for? John Mueller from Google said if you do, maybe you should make your title and content clearer if they are too amibiguious.
Avoid customer journeys becoming a bad trip – be position-less by Optimove

Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.
July 4th Weekend Google Search Ranking Update & Volatility
Surprise, surprise, it was another weekend and we again see some more than usual ranking volatility from Google Search. Again, this reminds me of the weekend ranking bug Google had late last year into early this year. But who knows, maybe it is just a …
Google launches tool to simplify Enhanced Conversions setup

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
Google streamlines product data management for merchants

Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.
11 of the best free tools every SEO should know about

Looking for budget-friendly SEO solutions? Learn about free tools to help you analyze, optimize and improve your website’s search performance.
Search News Buzz Video Recap: Google Search Console Difficulties, Google Ranking Volatility, Zero Click Study, Google Ads & More
This week, I posted the monthly Google Webmaster report and we had more search ranking volatility over the weekend. Google Search Console had huge delays…
Google Search Console Performance Reports All Caught Up
Google seems to have fixed the Google Search Console Performance Reports last night at about 7:45pm ET. I posted a short update in my story yesterday, but waited until this morning to post a new story that it is fixed because sometimes I’ve seen it rec…
Google: Request Indexing Does Not Change Canonicalization
Google’s John Mueller said on that using the request indexing feature in Google Search Console’s URL Inspection Tool does not change canonicalization. The question that was asked is if it can help speed up URL removal for a 301 redirected URL.
Google: Using A CDN & Want One Robots.txt File, Redirect Yours To The CDN
Do you use a CDN for some or all of your website and you want to manage just one robots.txt file, instead of both the CDN’s robots.txt file and your main site’s robots.txt file? Gary Illyes from Google said that all you need to do is redirect your main…
Google Updated Image SEO Best Practices For Embedded Images
Google has made a small update to its image SEO best practices documentation, specific to the “Use HTML image elements to embed images” section. The update seems relatively minor but the changes to the wording was done for a reason.
Google Search Tests Long Search Bar Variations
Google is testing a longer search bar, so I guess you can enter in a longer query into the search box. Google is also testing it in a gray color and other variations.
Google Search Console Performance Reports Catching Up But It’s Not Done Yet
As you know, Google Search Console’s performance reports were significantly delayed this week. But as of this morning, the reports are beginning to catch up. Google said last night it would take them “at least 2-3 days to fully catch up” and reproces…
No – Reddit It Not Blocking Google Search
Today being July 4th, I normally would avoid writing stories here but there are a lot of rumors out there that Reddit is blocking Google Search from crawling and indexing its content. It is not true – Reddit is not blocking Google Search.
Google Ads completes auto-migration of location extensions to assets

The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.
Meta’s ad attribution update gives clearer view of conversions

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
Google launches Merchant API Beta with new features

This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Google announces new Display & Video 360 features

Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Daily Search Forum Recap: July 3, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google Search Console delays do not mean there is an unconfirmed core update rolling out…
How to build a high-performing paid search team

Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.