Target audiences precisely to maximize reach and reduce spend by Edna Chavira
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
TikTok ad spend growth slows amid ban talks
Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.
Internal linking for bloggers: 9 mistakes to fix immediately
Correct internal linking is one of the most powerful SEO strategies available. Here’s what to fix on your site today.
Tools Show July 9th Google Search Ranking Volatility But Chatter Limited
Many of the Google Search ranking volatility tracking tools are showing a spike in volatility over the past day or so. But I need to say that the chatter is pretty limited, relatively limited, compared to what the tools are showing. I am wondering if …
Google Ads Enabling Broad Match By Default For New Search Campaigns
Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is, according to Thomas Eccel, a Google Ads consultant.
Bing Search Now Shows Coupons In The Explore Menu
Bing Search is now showing coupons deeper in the search results interface, where you now need to click (or hover over) the explore menu icon to see them. Previously, Bing would show these as buttons or labels under the search result snippets, which mak…
Google Tests Shifting Google Logo Right In Search Results
Google is testing shifting the Google logo on the search results page to the right. Instead of it showing on the left with nothing below it, Google shifted it to the right, aligned left with the search result listings.
Google Tests From Sources Across The Web Overlay
Google seems to be testing a new user experience for the “from sources across the web” search feature. Instead of showing a carousel or content on the search results page, Google is testing popping up an overlay that you can scroll through with more de…
Link building + technical SEO + CRO = the perfect SEO strategy by Page One Power
Discover how you can stay ahead when old strategies begin to fail.
Google pauses opioid painkiller policy update
Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.
Google Ads makes broad match default for new search campaigns
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren’t vigilant.
Daily Search Forum Recap: July 9, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Last night…
How to win with generative engine optimization while keeping SEO top-tier
Strategies to make your content AI-ready while keeping it engaging for human readers and visible in the age of generative search.
Creating “Top products” of each category to give them relevance
However, I would link 1,000 products of each category
How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Google Ads & Google Merchant Center Country of Sale Migrating To New Feed Label
A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing adve…
Google Ads Changes Its Mind – Will Not Allow Opioid Painkillers Ads
Last month we reported that Google Ads began to allow some ads for opioid painkillers, like to discuss awareness and abuse. Well, Google decided to “indefinitely pausing this policy update” and not allow search ads for opioid painkillers.
Bing Search Tests Labeling Images With Nutrition Details
Bing is testing adding nutritional details to images in its search results. It includes labeling food products with “high calcium,” “lean protein,” “anti-inflammatory,” and other labels.
Google Search Extracts Composite Images With Trained Algorithmic Media Types
Google Search now supports a new IPTC digital source type for images which seems to be about reading if an image was made in help with AI. Google added compositeWithTrainedAlgorithmicMedia to the IPTC photo metadata documentation this morning.
Google Tests Country Label In Search Result Snippets
Google may be testing showing which country the site operates in with a country label attached to the search result snippet. In the example below, Google is showing a “South African” label with the country flag and the country written out at the top o…