Google Confirmed Ads Below Featured Snippet As Part Of Dynamic Ad Placement
It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ads can appear directly below organic featured snip…
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
No deal: Alphabet won’t acquire HubSpot after all
On, on again and now off. It appears that Alphabet’s rumored acquisition of HubSpot isn’t happening, sources say.
No deal: Alphabet won’t acquire HubSpot after all
On, on again and now off. It appears that Alphabet’s rumored acquisition of HubSpot isn’t happening, sources say.
Google AI Overviews only show for 7% of queries, a new low
Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.
Amazon expands ad offerings for non-Amazon sellers
Amazon’s lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.
Google Search Console now lets you set your shipping and return policies
Search Console shipping and return settings take precedence over other methods, like structured data.
Mastering SEO account management: The recipe for success
Learn to maintain a work-life balance while keeping clients happy and managing your SEO workload effectively.
How to harness the power of data gathering for SEO
Amid the sea of generic AI content, set your SEO strategy apart with original research. Learn methods and tools for leveraging unique data.
Google Ads Tests People Also Browsed Carousel
Google is also testing this new ad format labeled “People also browsed.” I guess this shows you what other products on Google searchers looked at for a similar query and is now showing you ads that match those browser sessions for those queries.
Google Ads: Double Row Carousel Shopping Search Ads
Google seems to be testing a new ad format with two rows of shopping ads in the search results in a carousel format, so you can scroll through more shopping ads at the same time. I don’t believe I’ve seen this format before – have you?
Google Business Profiles Consumer Alerts Document
Google Business Profiles can include consumer alerts on them, which will notify those viewing your local listing on Google about a possible violation or suspension of spam. These alerts can show a banner, they can result in review posting restrictions…
Google Search Tests Thin Video Snippets
Google is testing a new video format for its search results in the mobile search results. This test shows thinner video search result snippets with smaller video thumbnails.
Google: SEO Feedback On The Last Core Update Was Really Helpful
Google’s John Mueller said in a video he posted yesterday that the feedback submitted and Google collected around the March 2024 core update has “been really helpful in evaluations and discussions.” He added the Google teams have “been reviewing with …
Google Expands Translated Search Results To More Languages
Google is now showing the translated search results feature in more languages, adding Arabic, Gujarati, Korean, Persian, Thai, Turkish, Urdu, Vietnamese to the list of of now 21 languages.
Configure your shipping and returns directly in Search Console
This post discusses a new and easier way to add shipping or return information directly in Search Console.
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant’s vast data for targeted advertising
Target audiences precisely to maximize reach and reduce spend by Edna Chavira
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
TikTok ad spend growth slows amid ban talks
Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.
Internal linking for bloggers: 9 mistakes to fix immediately
Correct internal linking is one of the most powerful SEO strategies available. Here’s what to fix on your site today.