How to start an SEO program from scratch in the AI age
Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape.
Google: Core Update Expected In The Coming Weeks
Danny Sullivan, the Google Search Liaison, said that he expects the next core update will be rolling out in the coming weeks. He said it is hard to predict because these updates are not scheduled to a particular day but rather tested and then once appr…
How AI is reshaping the content creator industry
Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.
Google Search Chat Feature Won’t Let You Start New Chats
Yesterday, July 15th, Google ended support for new chats to be initiated within Google Local, Google Business Profiles, in Google Search and Google Maps. This is not a surprise, Google told us in May this was coming and now it is here.
Google Artificially Generated Content AGC Classification Score?
Google may have some type of classification score for if your site uses AI to write content. This score might label your site as being artificially generated content with an AGC classification. Maybe.
Google May Allow Publishers To Exclude Content From Google Discover
Google may allow publishers to exclude some of their content from being displayed in Google Discover. Danny Sullivan, the Google Search Liaison, said he thinks that option would be useful and thus passed it on to the team to look into.
Google Search Tests Back To AI Overview Button
Google Search is testing a way to jump back up to the AI Overview after you scroll past it. This button shows up after a searcher decides to scroll past the AI Overview and look at the normal search results. Google wants you to click the “Overview” bu…
Google Search Continues Tests Highlighted Snippets & Light Backgrounds
Google Search seems to be continuing to test highlighting words in blue in its search results snippets. Plus, Google is also testing showing light background color for some words in the search result snippets.
Maximizing profits: Strategies for earning through loyalty programs by Comarch
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
Meta adds custom offers to Instagram ad CTAs
Meta’s new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.
The Google Maps pin scam: A new Google Business Profile threat
Understand how this deceptive practice affects rankings and learn the safe way to correct your listing’s location.
Take the 2024 MarTech Replacement Survey
What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.
Meta unveils Event Coverage stats for advertisers
Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data.
Content marketing and SEO: Creating an integrated SEO plan
Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence.
The B2B releases I wish we’d gotten at Google Marketing Live
What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.
Google To Host More Creator Meetings
Brandon Saltalamacchia, the founder of Retro Dodo, covered his meeting he had with Danny Sullivan at Google – he covered it under the title A Brief Meeting With Google After The Apocalypse. Danny Sullivan said later that this was the second time he rec…
Google Tests AI-Organized Local Search Results Page
Google seems to be testing its AI-organized search results pages for local search queries. We saw Google testing this for shopping-related queries after Google announced at I/O that it would roll out AI-organized search results in the coming months.
Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore
Google AI Overviews is rarely ever showing citations from Reddit or Quora anymore, according to a new report from BrightEdge. In fact, Reddit citations have declined by around 85%, whereas Quaora citations have declined by around 99%, within the Googl…
Google May Be Rolling Out 3D/AR Images More Widely
Back in 2019, Google began testing and piloting showing 3D/AR images for products and other items in its search results. We even saw it being tested on desktop starting last year. Now it seems Google has rolled it out to more sites, even those sites th…
Google: Removing Massive Disavow Lists Should Not Worry You
John Mueller from Google was asked if you should worry that massive link disavow lists can hurt you negatively and also if you remove the list that it might also hurt you. John said you should not be worried at all, when he was asked how worried shoul…