The Kanban approach to efficient PPC campaign management
Here’s how Kanban boards can transform your workflow, enhance organization and help you effortlessly track progress.
How to address the top reputation issues impacting brands today
Learn why traditional SEO tactics fail in modern reputation management and how to address brand perception and crisis communication issues.
Google Search Notes Finally To End
There was a lot of speculation that Google would remove the Search Notes feature from the Google Search labs results last May after living past its official end date of December 2023. Well, Google told 9to5Google that Notes on Search and Discover is f…
Google Knowledge Panels Tests Store Ratings Reviews
Google is testing showing store ratings review stars in the knowledge panels for some retail stores. Clicking on the stars will take you into the Google Store Rating panel.
Google Tests Renaming Short Videos To Quick Takes
Google is testing renaming the short videos carousel to quick takes in the Google Search results. Short videos are quick videos Google surfaces in its search results from YouTube, Instagram, TikTok, Facebook and other sources and now Google is testing …
Google Ads Changed Broad Match To Intent Match In Japan
Google Ads has changed what they call broad match to intent match in Japan. So now it is called ã’¤ã³ãã³ãããã (Intent Match), it was called é¨åä’è’ (Partial Match).
Google Ads Query Refinements Under Ad Carousel
Google seems to be testing a query refinement ad option. Where Google is showing other search queries related to the ads it is showing under a sponsored ad carousel in the search results.
The Rise of Personalization in E-commerce: 2024 Consumer Insights by Wunderkind
Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want.
Apple revamps App Store search layout, emphasizing ads and suggestions
Apple’s App Store search redesign puts ads front and center, potentially boosting visibility for advertisers.
Meta expands overlay ads to Instagram Reels
Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.
Google ending Notes on Search today
Google launched Notes in Search 8 months ago as a labs experiment – that experiment ends today.
Is bad customer data sabotaging your marketing efforts? by Edna Chavira
Tired of dirty data? Discover the power of data standards.
New Google core update coming in weeks
The last core update was the March 2024 core update, any many sites are still waiting since September 2023 to see helpful content recoveries.
Google Business Profile chat is gone and call history going away
This is just a reminder that Google has discontinued Google Business Profile chat yesterday and call history is going away.
2024 Salary and Career survey: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation in Search Engine Land’s 2024 Salary and Career survey.
Why advertisers aren’t happy about Google Merchant Center Next
Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products.
How to become a recommended solution provider on Google entity lists
Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search.
How to start an SEO program from scratch in the AI age
Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape.
Google: Core Update Expected In The Coming Weeks
Danny Sullivan, the Google Search Liaison, said that he expects the next core update will be rolling out in the coming weeks. He said it is hard to predict because these updates are not scheduled to a particular day but rather tested and then once appr…
How AI is reshaping the content creator industry
Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.